Campbell soup cans have long been famous for their classic designs. For the first time in more than 50 years, the brand will be redesigned with a “modern logo script”.
New label, the same M’m! Mother! it is good! ® Taste you know and like. ❤️Look for our new designs on the shelves and; online!#new model #Cambell #All right pic.twitter.com/h1tb6FRJrJ
— Campbell (@Campbells) July 27, 2021
This design is very important and even inspired the famous artist Andy Warhol’s “Campbell Soup Can” in 1961. The red and white labels will remain, but bring a new feel to the digital age. The newly designed cans are already on the market.
Campbell Soup said in a statement that these changes “still evoke the same sense of comfort, kindness and American style.” Press release On its website.
The brand hired street artist Sophia Chang to create its first non-fungible token (NFT), which is a cryptocurrency “digital art” that someone can use cryptocurrency to buy “own”.
“Some of the most famous pop art of all time was inspired by Campbell’s red and white cans-this design is both a staple of American culture and a staple of grocery store aisles,” Zhang said.
Funds raised through NFT will be donated to Feeding America.
We are giving up our first time #NFT._Have the opportunity to buy coin Campbell works designed by the designer @esymai access @NTWRKlive Or go to @外海 Bidding for an exclusive animated version.All proceeds will be donated to @FeedingAmerica. https://t.co/uH6xpz5w5p pic.twitter.com/8xdU4HOa3f
— Campbell (@Campbells) July 27, 2021
Some new changes include a modernly designed centered gold logo on the front of the soup pot. The shadow behind the word “Campbells” was removed, and the font based on the handwriting of the founder Joseph Campbell was slightly changed.
The word “soup” on the cans has also been made smaller and more golden. It appears in the “fleur de lis” symbol on both sides of the word “soup” together with the new font “C” of Campbell Soup.
The new soup pot also has a hidden part inspired by the 1898 pot, which has a slanted “O” in the word soup.
The company said that this change was inspired by the surge in purchases during the pandemic and was designed to welcome a new generation of customers who are cooking at home.
Linda Lee, Chief Marketing Officer of the Food and Beverage Department, said: “We have been reimagining this iconic brand to attract a new generation of consumers who prefer to cook at home more than ever, while still respecting our rich history.”
The soup cans that will be changed include tomato, butter chicken, mushroom butter, and chicken noodles.
