Google confirmed that the mobile search page experience algorithm update launched earlier this year will be applied to desktop search results.
This update is scheduled to start rolling out in February 2022 and will be completed by the end of March 2022.
What does this mean for your website.
Updates to the Google Page Experience for Desktop Search
Google’s page experience update for desktop search is based on an algorithm launched on mobile devices in the summer of 2021.
The desktop algorithm update will be constructed using the same ranking signals as the mobile update.
“This means that the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply to desktop rankings. Other aspects of the page experience signal, such as HTTPS security and the absence of intrusive interstitial ads, It will also remain the same.”
Mobile friendliness is a signal built into the mobile search page experience that will no Suitable for desktop.
advertise
Keep reading below
So it is conceivable that even if your website is not optimized for mobile devices, you can still benefit from the improved page experience ranking of desktop search.
If your website has separate desktop and mobile URLs, the desktop signal is based on the URL seen by desktop users.
Google will soon add a new report to Search Console to help you understand the performance of desktop pages in terms of page experience updates.
This report is expected to be available before March 2022, because Google intends to help people prepare in advance.
source: Google Search Center
Featured image: Piscine26/Shutterstock
