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Dreamforce 22: The new digital-first economy – blurring the lines between physical and digital experiences


Vonage’s Breanna Kuhl and Salesforce’s Brian Solis will share at Dreamforce 22 how to close the gap in customer experience for a new digital-first economy.

A new digital-first economy: Blur the lines between physical and digital experiences

We are in a new economic age, an age without a script. Organizations and customers are accelerating digital transformation. With change comes new behaviors, expectations, and engagement standards. About 90% of consumers have switched brands in the past two years and plan to incorporate the new behavior into their daily lives. And, 61% of consumers say they will spend more time online moving forward. Digitization is now a way of everyday life and work. Businesses need to create immersive, seamless and unified experiences that connect the physical and virtual worlds and offer customers choice. Done right can create a personalized experience that increases engagement, loyalty and wallet share.





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