Drive your growth with Facebook groups and communities

John Cantarella’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed John Cantarella.John is Facebook’s VP of Community and Impact Partnerships. Before joining Facebook, he was President of Digital, News, Business and Sports Properties at Time Inc., overseeing TIME.com, CNNMoney.com, Fortune.com, SI.com and Golf.com. John also spent several years at The New York Times Company at NYTimes.com where he was responsible for strategy, marketing and operations. He was part of the management team that was instrumental in the launch of NYTimes.com’s first digital paid product and the acquisition of About.com.

Key takeaways:

Building community creates a space to engage with clients, advise potential clients, help those in need of support, encouragement, and a place to share and connect. If you’re a brand, business, coach, consultant, course creator, author, expert, or speaker, fostering a cult fan community will bring you results and impact your bottom line.

In this episode, I talk with John Cantarella, Facebook’s VP of Community and Influencer Partnerships, about how you can use Facebook to build groups, communities, and ardent fans for businesses of all kinds to drive your growth.

Questions I asked John Cantarella:

• [2:19] How has the commercial use of Facebook evolved from its early days to today?
• [4:15] How complicated has Facebook become since its early days?
• [5:40] Why do you think Facebook has such control over businesses that create groups and communities when you have other tools to do the same thing?
• [7:58] What other places in the customer journey do you think are good for groups or communities that people might not think of?
• [12:31] What are the best practices to really inspire, grow and maintain a very active community?
• [14:55] Say I built this 80,000-person community with great tools and a great community, but I don’t really own it, and it’s on someone else’s platform — how do you fix that?
• [16:44] I have a lot of listeners who have traditional local businesses, so they have real geographic constraints, just the nature of their business model. Do you see local businesses using it in a way that might be effective in increasing revenue?
• [19:23] What’s next for Facebook Enterprise?
• [22:24] Retention and recruiting are now very hot for many organizations – what role can community play?
• [24:13] What resources do you want to share with your audience?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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