NEW YORK, NEW YORK, Aug. 09, 2022 (GLOBE NEWSWIRE) — Omsom, the proud and loud Asian pantry staple brand founded by first-generation Vietnamese-American sisters and daughters of refugees, Vanessa and Kim Pham, debuts its products in grocery nationwide catapulted by an exclusive partnership with Whole Foods Market. Omsom, which has earned a cult following, amassing over 1,000+ 5-star reviews, selling out 15 times since its direct-to-consumer launch in May 2020, and boasting 90% organic growth with a 30% customer return rate, has intensified its tactics to shake up the “ethnic” aisle — this time, from the inside out.
“After two years of working to bust the ‘ethnic’ aisle, landing within it on a national scale feels both ironic, but also a big first step in the right direction. To receive such a large platform to tell our story and the opportunity to shake up the category is the gift we always knew we deserved,” says co-founder Kim Pham. “We’re excited to continue to debunk the tropes that paint the legacy of Asian American food – that it’s cheap, unhealthy, or so ‘exotic’ that it can’t be eaten weekly. This is just the beginning.”
Omsom marries complex flavors and its commitment to cultural integrity with ultimate convenience. Their rip-and-pour sauces can be paired with any protein or produce (with instructions on the package), yielding complete dishes that take a maximum of 20 minutes to cook. While Omsom’s Krapow, Vietnamese…
