LONDON, July 06, 2022 (GLOBE NEWSWIRE) — The Ecommerce in Consumer Goods – Thematic Research report offered by GlobalData Plc shows how e-commerce can be integrated across the consumer goods value chain. The report will act as a guide for companies and will recommend whether they should invest, ignore, or explore specific aspects of e-commerce.
The global e-commerce sales in consumer goods are $355 billion in 2022 and are expected to grow at a CAGR of more than 9% from 2022 to 2026. As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors. Due to the pandemic, consumers have had to adjust to spending more time at home and this caution is likely to exist for some time to come as they learn to live alongside the virus. During various stages of pandemic recovery, consumers are likely to resort to the comfort and reassurance of purchasing and consuming products at home and so ecommerce solutions will continue to be vital in facilitating this.
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Ecommerce Thematic Intelligence Highlights
- Online engagement intended to drive e-commerce purchases is becoming more sophisticated as consumer interactions increasingly include a wider range of digital tools and elements.
- Ecommerce solutions are now diversifying into sub-channels such as direct-to-consumer (D2C), social…
