Everything you need to know

Do you want to increase your engagement on Instagram?

Hashtags allow you to reach audiences who are interested in specific topics.

In this article, we will show you how to use hashtags on Instagram to attract more people.

What is a label?

The hashtag is a word preceded by a pound sign (#). They are used in social media and blog sites to categorize content by subject.

On most networks, users can click or tap a hashtag to view more content related to the hashtag.

Why are labels important?

Hashtags can help you reach people you might not follow Your account on Instagram, But be sure to follow specific hashtags. Anything you can do to increase your organic visibility is crucial.

The current engagement rate for posts on Instagram is 0.85%According to We Are Social’s “2021 Digital Report”, carousel posts have the highest participation rate, at 1.05%.

Quintly analyzed 5.4 million Instagram posts and found 35.2% There are 1 – 3 hashtags, 23.1% have 4-10 hashtags, and 12.1% have 10 or more hashtags.

What are the most popular Instagram hashtags

Based on the number of posts, the following is a sample of the top 150 Instagram hashtags in alphabetical order.

#adventure – 121 million
#amazing – 296 million
#amor – 155 million
#anime – 158 million
#architecture – 153 million
#art – 831 million
#artist – 251 million
#artwork – 148 million
#baby – 209 million
#baby – 209 million
#beach – 274 million
#beautiful – 762 million
#beauty – 468 million
#blue – 154 million
#brasil – 108 million
#cake – 105 million
#cat – 246 million
#catsofinstagram – 168 million
#chocolate – 100 million
#christmas – 164 million
#cute – 641 million
#dance – 120 million
#delicious – 130 million
#design – 291 million
#dog – 316 million
#dogs – 137 million
#dogsofinstagram – 204 million
#dogstagram – 111 million
#drawing – 241 million
#dress – 137 million
#Dubai – 111 million
#explore – 257 million
#explorepage – 153 million
#family – 398 million
#fashion – 996 million
#fashionblogger – 150 million
#fashionista – 126 million
#fff – 105 million
#fit – 179 million
#fitness – 464 million
#fitnessmotivation – 110 million
#flowers – 224 million
#followforfollowback – 212 million
#food – 456 million
#friends – 425 million
#fun – 422 million
#funny – 223 million
#goodmorning – 129 million
#goodvibes-118 million
#gym – 216 million
#hair – 229 million
#handmade – 277 million
#幸福– 155 million
#happy – 649 million
#happybirthday – 101 million
#health – 141 million
#healthy – 176 million
#holiday – 154 million
#homedecor – 101 million
#homemade – 100 million
#igers – 293 million
#illustration – 171 million
#india – 144 million
#indonesia – 119 million
#inspiration – 206 million
#insta – 148 million
#instadaily – 554 million
#instafashion – 161 million
#instafollow – 121 million
#instafood – 205 million
#instagood – 1.4 billion
#instagram – 732 million
#instalike – 444 million
#instalove – 126 million
#instamood – 262 million
#instaphoto – 112 million
#instapic – 197 million
#instatravel – 113 million
#interiordesign – 128 million
#istanbul – 111 million
#it​​aly – 145 million
#japan – 147 million
#kpop – 112 million
#landscape – 170 million
#life – 392 million
#likeforlikes-315 million
#live – 104 million
#lol – 179 million
#london – 151 million
#love – 2.1 billion
#luxury – 136 million
#makeup – 350 million
#makeupartist-107 million
#me – 454 million
#meme-149 million
#moda – 211 million
#model – 318 million
#motivation – 268 million
#music – 379 million
#nails – 170 million
#nature – 658 million
#naturephotography – 168 million
#newyork – 114 million
#night – 142 million
#nike – 117 million
#nofilter-283 million
#outfit – 129 million
#painting – 132 million
#party – 177 million
#photography – 798 million
#photooftheday – 950 million
#photoshoot – 147 million
#picoftheday – 667 million
#picture – 111 million
#portrait – 155 million
#puppy – 166 million
#quotes – 133 million
#red – 128 million
#reels – 126 million
#repost – 541 million
#sea – 158 million
#selfie – 455 million
#shoes – 122 million
#sketch – 136 million
#sky – 244 million
#smile – 413 million
#snow – 103 million
#sport – 100 million
#style – 578 million
#summer – 514 million
#swag – 166 million
#tattoo – 156 million
#tbt – 577 million
#tiktok-119 million
#travel – 582 million
#travelgram – 147 million
#travelphotography – 160 million
#trending – 123 million
#trip – 134 million
#usa – 119 million
#vegan – 115 million
#viral – 137 million
#vsco – 205 million
#vscocam – 203 million
#wanderlust – 134 million
#wedding – 211 million
#workout – 189 million
#yoga – 100 million
#yummy – 180 million

What is the most popular label for marketers?

If you want to post business and marketing advice on Instagram, here are some of the most commonly used hashtags.

#affiliatemarketing – 2.7 million
#b2b – 2 million
#branding – 31.3 million
#businesstips – 3.9 million
#contentmarketing – 5 million
#digitalmarketing – 18.8 million
#emailmarketing – 1.3 million
#entrepreneur – 83.9 million
#inboundmarketing – 906 thousand
#internetmarketing-2.5 million
#marketing – 57.9 million
#marketing101 – 1.1 million
#marketingagency – 2.2 million
#marketingstrategy – 4.5 million
#marketingtips – 4.7 million
#onlinemarketing – 6.7 million
#seo – 6.4 million
#smallbusiness – 72 million
#socialmedia – 26.4 million
#socialmediamarketing – 15.9 million

How to use hashtags on Instagram

Here are ways you can use hashtags to increase visibility, engagement, and followers on Instagram.

Follow related tags

Instagram allows you to view popular posts and latest posts of hashtags. You can also follow the hashtags to get popular posts in the news feed.

If you want your posts to appear in popular posts on specific hashtags, please follow them. Analyze the types of content that appear in popular posts for inspiration, not repetition.

In addition to getting ideas for the next article, you can also interact with popular articles displayed in news sources. This will connect you with people on Instagram, who are also more likely to interact with your posts.

Include hashtags on your posts and reels

Instagram allows you to add up to 30 hashtags to each post. No calculations needed-they will usually warn you when you click on the 31 hashtags.

Instagram screenshot, August 2021

Your title and hashtag can contain up to 2,200 characters. Or, you can put the hashtag in the first comment of the post after publishing.

Although you can try the most popular hashtags related to your posts, you should look for more specific hashtags. You can mix popular hashtags, brand hashtags, and more specific and longer hashtags.

A study Mention and HubSpot It was found that the engagement of posts with eight or more hashtags decreased compared to posts with only one hashtag. Later, they revealed that the greatest increase in engagement occurred when 20 hashtags were added to the post. They explained:

“We can attribute this difference to the overall difference in participation between large and small accounts. If large accounts that are unlikely to use hashtags but generate a lot of participation are likely to distort the average, the median is closer to cross-account Participation, regardless of scale.”

Similar applications Label expert Allows you to search for the best hashtags on Instagram. It will search for the most relevant and popular hashtags related to your search. You can let the application automatically select popular hashtags or pick up to 30 hashtags from their suggestions.

Hashtag Expert screenshot, August 2021

These hashtags connect you with more dog lovers in the Instagram community.

When they visit the hashtag page and see your post, they will have a link to follow you. This is how you increase engagement and followers with hashtags.

Instagram screenshot, August 2021

Think of it as mixing wide-tail keywords and long-tail keywords in your SEO strategy to gain search visibility.

But instead, have popular and specific hashtags in your social media strategy to gain visibility on Instagram.

Interact with others after publishing

Another way to become interested in your posts is to interact with recent posts under the same hashtag as you. Just like you, they post under the hashtag for more visibility.

This is a great way to connect with other content creators in the Instagram community and people who like similar posts. You might even get some likes and new followers for your recent posts.

Are Hashtags useful on Instagram stories?

A common question about hashtags is whether you should use them for your stories. The simple answer is that you can add hashtag stickers to the story, but you don’t need to do this.

When you view the latest or popular posts on Instagram’s hashtag page, it will only show the scrolls and posts posted by users in their grid. The tag page and location page used to display related stories, but they are no longer displayed.

Does Hashtags apply to Instagram account profile?

Although adding hashtags to your profile will add keywords to your profile, Instagram account search results can only find keywords in the username or name fields.

Similar to using hashtags in your stories, you can add hashtags to your Instagram account profile. But this does not mean that your profile will appear on hashtag pages, because those only show scrolls and posts.

Key points

To make the most of hashtags on Instagram, focus your hashtag work on posts and scrolls to gain more visibility from people who like similar content.

Follow the hashtags you plan to use to get inspiration for your posts.

And don’t forget to interact with the top content creators in your industry-their fans will also see your comments.

More resources:

Featured image: Shutterstock/karnoff