Sandy Carter's latest articles Forbes Optimistic and cautious views of artificial intelligence in 2024 are explored. This article contains the thoughts of Brian Solis.
As 2024 approaches, the intertwining paths of artificial intelligence (AI), blockchain, and spatial computing are not just transforming industries; They are also shaping new moral and social contours.Every conference is an AI conference now, including the upcoming Las Vegas International Consumer Electronics Show, everyone needs to think about more than just the technical aspects. In exploring how these technologies will evolve, it’s worth looking at their broader impact from both an optimistic “Santa Claus” perspective and a cautious “Grinch” perspective.
Brian Solis is a leading artificial intelligence influencer and Global Head of Innovation at ServiceNow.
Here’s what he said: “Marketers should approach AI by thinking about how they want customers to feel, rather than aiming for transactional engagement. Ironically, AI can help your marketing become more human. When customers feel When engaged, their experience and likelihood to take action are enhanced. That’s what customer experience is all about…how someone feels in this moment. Artificial intelligence can unleash digital empathy and create meaningful experiences.” Ryan recently posted GenAI Prism Join JESS3 to help senior executives understand the rapidly changing generative AI landscape.
