Gen Z is our fastest growing audience

LinkedIn reported that Gen Z is its fastest-growing audience and shared tips to help marketers reach this mobile first generation.

Generation Z, also known as “Zoomers”, are made up of people of different ages 9 to 24.

Currently has 78 million Zoomer on LinkedIn, most of whom live in the United States.

The participation of Gen Z on LinkedIn (defined by the total number of participation) is 2.7 times higher Compared with the beginning of 2020,

Most Gen Z users on LinkedIn joined the site after graduating from high school. Among those who continue to study in university, 20% Enter business-related fields.

Zoomer has surpassed millennials to become Most mobile Labor part:

• 71% Of Gen Z spend more than an hour on social media every day.
• 63% Visit LinkedIn several times a week.
• 74% Said they spend their free time online.
• 66% Report using multiple connected devices at once.
• 75% Say that they use smartphones more frequently than computers or other devices.
• The daily social media usage of Gen Z is almost One more hour Than the average millennial.

A particularly interesting finding in the LinkedIn report is that Gen Z is interested in SEO.

According to the top ten LinkedIn learning courses reviewed by Gen Z, they are interested in acquiring many skills that can help them build an online career.

In the chart below, you will see that three of the top ten courses are related to HTML, Python, and SEO-all of which can be combined to create a powerful online marketing skill set.

Below are more highlights from LinkedIn’s report on Gen Z that are relevant to marketers.

LinkedIn report: Generation Z in the workplace

Gen Z workers will account for 27% Workforce by 2025, so LinkedIn recommends to establish a good relationship with them now and start to establish contact with them.

Relationship is the key, because Zoomers are more willing to change jobs than any other generation—— 54% Some of them are considering quitting their jobs and looking for better jobs.

LinkedIn data shows that, for this reason, 41% of the global workforce is considering resigning.

As of September 2021, 54% Job changes increase year by year.Among the Gen Z population, job changes are on the rise 80% Year after year.

Ultimately, Zoomers pursues success and financial security like anyone else in the workforce today.

They know what’s ahead because 77% “I believe that compared with previous generations, they need to work harder to have a satisfying and fulfilling career.”

How can companies and marketers reach out to this generation and establish lasting connections?

The following is recommended by LinkedIn.

Actionable points for marketers

LinkedIn recommends the following strategies to promote brand development and content creation in the direction of attracting Gen Z.

• Know what their skills are: “Strong adaptability”, “creative ability” and “speaking ability” are currently the hottest and fastest-growing skills of the Z generation.
• Prioritize mobile: Compared with others, Gen Z prefers mobile devices.
• Create interactive content: Gen Z likes to control the content they consume. More than half of people want to control the plot of the content they are playing.
• Collaboration instead of control: The leader of World Z’s agent is a collaborator, not a controller, commander or supervisor.

These are the highlights of the first part of a three-part report on the demographics of Gen Z from LinkedIn. The second part will be published in December.

source: LinkedIn Marketing Blog

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