Newark, NJ, May 25, 2022 (GLOBE NEWSWIRE) — As per the report published by Fior Markets, The global over the top (OTT) market is expected to grow from USD 132.68 billion in 2019 to USD 456.45 billion by 2027, at a CAGR of 16.7% during the forecast period 2020-2027. North America has the largest share in the over the top market. It is due to an increased number of services, high broadband access which provides videos in 4K and HD. Also, services such as Crown Family Media Networks, Turner Sports, ESPN and AT&T have driven the market in the region.
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Key players in the over the top (OTT) market are Netflix, Microsoft, YouTube, Home Box Office, IndieFlix, Hulu, Rakuten, Line, Facebook, Amazon, Google, Apple, Roku, Vudu, Tencent and Kakao. Content providers such as DIRECTV, AT&T, Comcast and DISH Network are focusing on the SVOD domain in order to capture a larger market share and expand their presence by providing a wide range of offerings.
The device type segment includes set-top box, gaming consoles, laptops desktops and tablets, smart TV’s and smartphones. Smartphone segment has the highest growth in the over the top market. It is due to increased demand for larger screen smartphones. Also, to stream over-the-top services, consumers are highly adopting smartphones in developing economies. Moreover, cost-effective android-based smartphones, along with online gaming platform, is…
