Google Ad Manager gets 8 updates

Google Ad Manager received eight changes and tweaks in its most recent update, including integration with Google Analytics 4 (GA4), optimized pricing, and more.

In addition, Google will share information about four upcoming Ad Manager updates.

All changes are listed in the most recent set of release notes.

Below are details on everything this week for Google Ad Manager, as well as an overview of what’s coming soon.

What’s new in Google Ad Manager?

As of this week, the following updates are available in Google Ad Manager:

1. PPID TTL extension: Publisher Provided Identifier (PPID) Time To Live (TTL) extended from 90 days to 180 days.
2. Optimize pricing: Raise the auction reserve price to more accurately reflect the value of your inventory. This setting is enabled by default.
3. Facebook rebranding: Changed “Facebook” to “Meta” throughout Ad Manager to reflect the company’s rebranding.
4. Block ad experience: “Allow Video Ads” is now a block called “Block Non-In-Stream Video Ads”.
5. SupplyChain object complete: Google is marking SupplyChain object completion for MCM Manage Inventory publishers.
6. Google Analytics 4: GA4’s web data integration with Google Ad Manager is now in public beta.
7. Reason for rejection: Added more granularity to “Bid Rejection Reasons” in reporting and data transfer.
8. WebView API for advertising: Now helps app developers unlock monetization opportunities in WebView content.

Google Ad Manager update coming soon

Google Ad Manager users can look forward to the following updates “soon”:

• Active View measurement: This is a move from proprietary viewability measurement technology to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager.
• app ads.txt: Buyers will soon begin implementing Interactive Advertising Bureau (IAB) Inventory Transparency Standards, app-ads.txt, for Connected Television (CTV) inventory.
• query migration: Google is migrating queries from the deprecated “Ad Exchange Historical” report type to the “Historical” report type.

resource: Google
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