Google Ads has relaxed the policy of using stock photos in additional images, which means you no longer need to get your own visual effects.
This update is part of a series of changes to image extensions, which also include the ability to display them in desktop ads.
Below is an overview of all the updates to the attached pictures and how they can help your business.
Use stock photos to create Google Ads image extensions
Google makes it easier to use image extensions by providing a searchable stock photo library that can be used for free in advertising.
This change is in response to feedback, that is, it is a challenge for many people who want to enhance the effect of advertising through additional information on images, looking for unique visual effects.
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Now, when asked to choose visual effects for image extensions, you can select the “Stock Images” option.
Once you find the photo you want to use, you can crop it to a square or landscape format, and then apply it to your extension.
As a best practice, Google recommends using at least three related visual effects in image extensions.
Image extensions are now displayed in desktop ads
In the next few weeks, Google will start showing image extensions in desktop ads.
Previously, additional images were unique to mobile ads.
If you’ve already used image extensions in Google Ads, you don’t need to do anything because they will automatically appear on your desktop.
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You can view the performance of ads with image extensions on desktop devices by segmenting the performance data by “device”.
This update also applies to dynamic image extensions.
Dynamic image extension in any language
Previously, the dynamic image extension was only available in English. Now they are applicable to all languages.
The difference with dynamic image extensions is that they use machine learning to select the most relevant visual effects from your landing page to attach to your ad.
To use the dynamic image extension, please download from Expand Pages in your account.
Once you opt-in, Google will add the image from your landing page to the corresponding ad group in your search campaign
source: Google Ads help
Featured image: nikkimeel/Shutterstock
