Google Ads has announced several scripting improvements to what it calls the “new Google Ads scripting experience.”
Going forward, advertisers will find there are no physical restrictions on processing, script validation includes more checks, and you can now use scripts to set bid strategies.
Google Ads Script uses custom JavaScript code to automatically change bids, add keywords, and make other account changes and campaign optimizations.
As part of this update, Google has also added support for ES6, the sixth edition of the JavaScript standard ECMAScript 6.
Google Ads Product Manager David Stevens announced Legacy scripts will be retired on October 31, 2022.
If you are just getting started with scripting, Google’s library is a good starting point.
There you will find scripts that can be used as is or customized to suit your own needs:
- View the overall performance of your Google Ads account with an automatically generated account summary report.
- Generate Google Sheets with distribution graphs for advanced ad performance reporting.
- Use the Bid To Impression Share script to automatically adjust bids.
- Maintain negative keyword and placement lists using the Universal Negative List Script.
- Use the flexible budget script to dynamically adjust campaign budgets on a daily basis.
The Google Ads Script Library also includes scripts for creating alerts to notify you when an account suddenly behaves outside of a set of expected behaviors, or when a linking ad points to broken.
Frederick Vallaeys, co-founder and CEO of Optmyzr and expert contributor to Search Engine Journal, has generously shared many of the scripts and dives into how to make them work for you, as well as:
Learn more about these improvements to Google Ads scripts in the official announcement here.
Featured Image: Tada Images/Shutterstock
