Google is expanding its Financial Ads Verification program, which will require advertisers in more countries to prove they have the right to promote financial services.
Verification adds an extra layer of protection to financial fraud, helping to ensure people aren’t being scammed when they click on a search ad.
Google, which first rolled out the scheme in the UK in September 2021, has reportedly led to a marked reduction in ads promoting fraudulent services.
After a successful UK launch, Google is expanding the verification program to other countries, starting from Australia, Singaporeand Taiwan.
What does this mean for advertisers?
Advertisers in the aforementioned marketplaces must go through two additional steps before running ads promoting financial services.
They will have to:
- Demonstrate that they are authorised by their respective financial services regulator
- Complete Google’s Advertiser Verification Program
The policy takes effect on August 30, and advertisers can apply for verification at the end of June.
This will take a full two months to verify and prevent any disruption to the campaign.
It sounds like a lot of time, but advertiser verification is not a quick process. Best to start early.
Get Google Verified
Google’s Advertiser Verification Program contains several requirements, each with its own set of steps to complete.
Advertisers must:
- answer a series of questions about their business
- verify their identity
- Verify details about their business operations
The process is extensive enough that Google doesn’t want advertisers to go through it all in one go. After you initiate the verification process, you will have 30 days to complete it.
Advertisers who do not complete the new verification process by August 30 will not be able to use Google Ads to promote financial services.
For more information, see the article confirm In Google’s Advertising Policy Help section.
Featured Image: Satee/Shutterstock
