As more and more searchers search for the query “news near me”, Google is introducing new features for local search results and new tools for journalists.
Google reports that searches for “news near me” have tripled in the past five years and hit a record high in May 2020.
In response to the demand for local news, Google is adding new features to search results to help people find local-related stories.
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Google has also released new and upgraded tools for journalists to produce more works tailored to digital media.
Below is an overview of all the content that Google offers.
New features of local news in Google search
The new features of Google search will make it easier for people to find content from local news publishers.
- Local news carousel: When there is local news related to the user’s query, Google will display a carousel dedicated to local news reports.
- Headline News Carousel: Authoritative local news sources will appear more frequently in the “Headline News” carousel, which is usually reserved for coverage by national publications.
- In-depth understanding of the subject: Google is improving its ability to connect a wide range of topics with local stories. For example, a search for “football” might return reports about the searcher’s local team.
Screenshot from: blog.google/products/news, November 2021.- Local tweets: People searching for local news can now display tweets from local authoritative publications and reporters.
Screenshot from: blog.google/products/news, November 2021.New tools for local journalists
In addition to helping searchers, Google also aims to help reporters by providing them with locally relevant data that they can add to their stories.
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- Census Map Project: Displays embeddable maps of national, state, and county census data and census regions. Data collected and processed by the Associated Press.
Screenshot from: blog.google/products/news, November 2021.- Common Knowledge Project: This new version of the existing tool allows American reporters to explore local data, integrate reporter feedback and new features, including geographic comparisons, new charts, and visual effects.
Screenshot from: blog.google/products/news, November 2021.Google will continue to invest in the development of new tools to help local news publishers produce more attractive stories.
source: blog.google/products/news
Featured image: K3Star/Shutterstock
