Google’s product review update announced that it will be available in English. There is no mention of whether or when it will launch other languages. Mueller answered a question about whether it will be generalized to other languages.
Google December 2021 product review update
On December 1, 2021, Google announced on Twitter that it will launch product review updates, focusing on English web pages.
Our December 2021 product review update is now available in English. It takes about three weeks to complete. We have also expanded our recommendations for product review creators: https://t.co/N4rjJWoaqE
— Google Search Center (@googlesearchc) December 1, 2021
The focus of the update is to improve the quality of reviews displayed in Google search, especially for review sites.
Google employee Tweet A description of the type of website that will be targeted for downgrading in search rankings:
“Mainly related to the website that publishes product review articles.
Imagine a website like “the best TV under $200”.com.
The goal is to improve the quality and usefulness of the reviews we present to users. “
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Google also released Blog post Provide more guidance on product review updates that introduce two new best practices that Google algorithms are looking for.
The first best practice is to require evidence that the product has actually been processed and reviewed.
The second best practice is to provide links to multiple places where users can buy products.
Twitter announced that it is rolling out to English-language websites. The blog post did not mention the language in which it was launched, nor did it specify that product review updates are limited to English.
Google’s Mueller’s thoughts on product review updates
Product review updates for more languages?
The person who asked the question is correct that the product review update only affects English search results.
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But he asserted that he saw that the search volatility in German seemed to be the same as Google’s December 2021 Product Review Update.
This is his question:
“I have also seen some trends in German searches.
So I want to know whether this product review update will also affect websites in other languages…because we have had a lot of changes and fluctuations in the past few weeks.
…My question is, is it possible that product review updates might also affect other websites? “
John Mueller replied:
“I don’t know… Do you like other languages?
My assumption is that this is global and spans all languages.
But I don’t know what we announced in the blog post.
But usually we try to push the engineering team to make a decision on this so that we can properly document it in a blog post.
I don’t know if this happened to the product review update. I don’t remember the complete blog post.
But… from my point of view, this seems to be something we can do in multiple languages without being associated with English.
Even if it is English at first, it feels like a comprehensively relevant thing. Over time, we should also try to find ways to generalize it to other languages.
So I am not particularly surprised when you see the changes in Germany.
But I don’t know which locations and languages we actually announced. “
Will product review updates affect more languages?
Although the Twitter announcement stated that product review updates were limited to English, the official blog post did not mention any such restrictions.
Google’s John Mueller put forward his opinion that product review updates are something Google can do in multiple languages.
One must be wondering if this tweet aims to convey that the update was first launched in English and then in other languages.
It is not clear whether product review updates have been rolled out in more languages globally. Hope Google can clarify this point as soon as possible.
Citation
Google blog post about product review updates
Product review updates and your website
Google’s new product review guidelines
Write high-quality product reviews
