Podcast marketing by Raúl Galera
In this episode Tape Marketing Podcast, And interview Raúl Galera.Raul Is the chief advocate of ReferralCandy-an application that allows e-commerce brands to set up and run customer referral programs.
Key points:
Talking about the things we buy and the services we use is natural and happens organically all the time. There are many companies that get a lot of referral business, but don’t know how to measure it or use it in a certain way to help grow their business. Referral marketing is a long-term strategy-but it is definitely something that companies need to implement.
In this episode, I discussed word-of-mouth marketing with Raúl Galera, the lead advocate of Referral Candy, why it is important to use a recommendation system, and how to use it to grow your business.
Questions I asked Raul Galera:
- [1:39] If a company knows that our business is fundamentally through word of mouth or recommendation-why has no one taken any action on this?
- [3:51] When it comes to referrals, the first complaint I hear from small business owners is that they don’t want to ask their customers, and it feels awkward to ask them for help-how do you help people overcome this idea?
- [5:36] Does the automated recommendation process hinder the required trust?
- [7:08] What do you think about motivation, and does it change the motivation behind the recommendation?
- [10:15] Which do you think is more attractive-product or discount?
- [12:46] Does Referral Candy have any case studies of more traditional or even offline businesses?
- [14:59] How do you prevent fraud?
- [17:02] If I am considering setting up a referral campaign, what are the steps?
More about Raul Galera:
For more information about the Certified Marketing Manager program supported by Tape Marketing:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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