Search engine optimization has become an essential part of marketing strategies over the past decade.
As Google’s ranking algorithm continues to improve and change over time, businesses across all industries must now devote more resources to other growth strategies to keep them going.
In this episode, Mark Spera joins me to talk about the Merchant Center, growth marketing beyond long-term SEO investments, the combination of artificial intelligence and content marketing, and how to accelerate SEO and work smarter.
After 2020, SEO is not always about rankings and traffic. It’s about driving leads, sales, conversions, whatever it may be. Growth isn’t just organic.—Loren Baker, 05:04
Distribution and partnerships are everything, and it’s the lowest cost per acquisition. – Mark Spera, 14:36
If you’re writing a lot of content, and that’s your primary way of driving, traffic, and conversions on your website, the growth bar is for you.—Mark Spera, 11:10 a.m.
[00:00] – A little about Mark.
[02:44] – Learn about Growth Marketing Pro.
[05:04] – How to grow the company.
[09:53] – Learn about growth bars.
[12:58] – The type of company that the growth bar is working with.
[14:21] – The growth strategies used by Mark helped the company.
[18:03] – Is it advisable to use 100% AI to generate content?
[21:34] – What Mark is doing to give back.
[23:28] – How AI can play a role in overall marketing beyond SEO.
Mentioned resources:
Growth Marketing Pro – https://www.growthmarketingpro.com/
growth bar – https://www.growthbarseo.com/
It really all comes down to the LTV thing. How much did you spend to get leads? How much this clue gives you the answer is sometimes SEO, sometimes not. I think one of the most overlooked channels in general is wholesale or just distribution on a larger scale.– Mark Spera, 06:40
On dwell time, like Google, is a bit like watching and watching how humans interact with your website. So at the end of the day, if AI is not as good as human-created content, it won’t rank. It’s that simple…AI won’t replace human content just yet. I mean, there’s a future where this might happen, but me, that future isn’t the present, and there isn’t a single AI writing tool. I, I know, because I’ve tried it, and all of this will completely replace what a human can do.—Mark Spera, 12:01
We’re not talking about AI being a replacement for writing, we’re talking about AI being an assistant or a proven assistant. —Loren Baker, 11:47
For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Connect with Max Pera:
Hard work, perseverance and success are the hallmarks of Mark’s story. A few years ago he started a blog called Growth Marketing Pro to share his marketing and business growth knowledge – now it’s a six figure passive income business!
Previously, he led growth marketing for venture-backed startups in San Francisco. All of this also led to the co-creation of GrowthBar, a tool for bloggers and content teams. His love of pizza is probably a big part of that too!
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mark-spera-90a62322/
Follow him on Twitter: https://twitter.com/growthmktingpro
Contact Search Engine Journal founder Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
