How a solid content strategy can empower your team [Podcast]

SEJ is pleased to announce Amanda Zantal-Wiener as our Editor-in-Chief!

This is a newly created role that focuses primarily on leadership and strategy. Amanda will oversee the entire editorial team and guide us into an exciting future.

Amanda joins me to talk about her new role, content strategy, leadership, and how a solid content strategy combined with a strong editorial team can strengthen and motivate your team.

Before joining SEJ, Amanda was a senior associate editor and content manager on the HubSpot social media team.

SEJ is at this critical juncture of growth and scale, an extremely important time, and a very exciting time to enter this environment, as this is a time of massive change that may come with some growing pains. So it does see the impact you will have on the growth and evolution of SEJ, especially as it evolves from a blog to a full-fledged media presence, a full-fledged publication. —Amanda Zanthar-Wiener, 20:01

I like a good corporate culture, it doesn’t need a manual to tell people how to have a good corporate culture. —Loren Baker, 22:57

There are many opportunities to broaden the publication’s view of news and create editorial content that is not necessarily disruptive but still timely and relevant and therefore newsworthy. This gives you more time to really sit down and think about the information about what it really means. and add a different perspective to it. —Amanda Zanthar-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda got to Hubspot.
[14:52] – What is Amanda’s management and leadership philosophy.
[18:59] – What attracted her to be the editor-in-chief of SEJ?
[24:23] – Content marketing goals for publishers and tools and brands.
[35:27] – What else did she bring to the new role?
[41:40] – What to keep in mind when writing content, is there a place for AI tools?
[48:17] – Where will she lead the SEJ editorial?

That’s what drew me into the SEJ environment. Especially since there seem to be a lot of smart people with their own opinions here. Everyone I interviewed listened. So being able to come from that strong standpoint and strong respectful point of view that stood out to me during the interview process was not an environment, nor is it a workplace dynamic that you can find in many places. —Amanda Zanthar-Wiener, 21:06

Everything is so multi-pronged now. You have to take a multi-channel approach to content strategy or you will fall behind the starting line. This is probably the biggest difference: you have to keep brand awareness, brand recognition, brand recall, thought leadership and all of that in mind. —Amanda Zanthar-Wiener, 29:24

As long as you have such an audience, you can always introduce new components and new things.—Loren Baker, 34:02

For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Amanda Zantal-Wiener:

Amanda brings a wide range of experience. She is from HubSpot and has worked as an editor and writer for companies including Fast Company and EcoSalon. Additionally, her byline can be found in various media including Thrillist.

SEJ is fortunate to have Amanda as Editor-in-Chief. Her expertise in content strategy and editorial work paired with a strong team of writers and editors makes her ideal for the challenges we face as an organization navigating an ever-changing media landscape where relevance is key!

​​Connect with Amanda on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/
Follow her on Twitter: https://twitter.com/Amanda_ZW

Find her work on her website: https://www.amandazw.com/

Contact Search Engine Journal founder Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker