Writing page titles in multiple languages is generally not recommended. However, Google now has a way to deal with them as they come across.
An algorithm update is being rolled out specifically for multilingual page titles.
Here’s what’s changing and how it will affect search results.
Google Multilingual Title Algorithm Update
Google’s algorithm update is designed to identify pages whose titles contain a different language than the main content, and treat them differently than before.
Google doesn’t display page titles in search results, but rewrites them in the language used in the main content.
This means that if the page title contains more than one language or script, you can 100% expect them to be rewritten.
As Google stated in a blog post, this change is based on best practices for keeping the language consistent throughout the document:
“This week, we introduced an algorithmic improvement that recognizes documents whose title elements are written in a different language or script than their content, and selects titles that are similar to the document’s language and script. This is based on the general principle that a document’s title should Written in the language or text of its primary content. This is one of the reasons why we may go beyond the title element of the web result title.”
This update also applies to transliterated titles, when content is written from one language to another using a different script or alphabet.
Although the title contains only one language, it will be rewritten if it differs from the language used in the main content.
Google gives an example of a page title for a song written in Hindi, but transliterated to native Devanagari using Latin characters instead of Hindi:
Image credit: Screenshot from developers.google.com/search/blog, June 2022.It is best to use a title that matches the language and/or script of the main content of the page.
resource: Google
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