How to choose the best SEO-friendly CMS for your website [Podcast]

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS).

Ideally, you should choose a platform that allows you to optimize your site’s on-page and technical SEO.

Mordy Oberstein, Head of SEO Branding at Wix.com, joined me on the SEJ Show to discuss the direction of CMS relative to SEO and what to look for in an SEO friendly CMS solution.

You’ll get an in-depth look at a good CMS that will cover the technical details of making sure your site appears in search.

Every platform has its logic. It’s like using an SEO tool. — Modi Oberstein, 33:36

Some SMBs don’t have that luxury, you know, hundreds of dollars an hour of SEO comes in. But a good CMS will take care of the technicalities to make sure your site is indexable. — Modi Oberstein, 8:38

This 60% of your customer base, you wouldn’t expect them to be able to implement state-of-the-art custom SEO settings. Giving them the ability to rank is the first step. —Loren Baker, 13:05

00:00 – About Modi
08:26 – How many users are business owners?
​​18:27 – How integrated is PageSpeed ​​in Wix?
24:30 – Pros and cons of closed and open CMS.
29:57 – About the WordPress plugin vulnerability.
32:21 – Weaknesses of closed CMS solutions vs. open CMS.
34:31 – Differences Mordy noticed while working for tools like Semrush and Rank Ranger versus CMS brands like Wix.
39:52 – Tool Mordy has been developing the Wix backend.
41:39 – The best SEO toolkit.
45:24 – Is Mordy an active user of Bing Webmaster Tools?

Mentioned resources:
SEO Clarity – https://www.seoclarity.net/
Wappalyzer – https://www.wappalyzer.com/
detailed – https://detailed.com/
Google Search Console – https://search.google.com/search-console/about
SEO Rant Podcast – https://www.theseorant.com/

So much investment, whether it’s Shopify or Wix or anything around SEO. However, just looking at our user base, the hottest topic among our users is SEO, without a doubt. — Modi Oberstein, 14:48

For me, performance is a conversion issue. Not just an SEO issue. — Modi Oberstein, 21:46

​​There are some great SEO tools out there that are poorly usable. Then some have excellent usability, but maybe not the best data. Then some may not be the best of both worlds, but it works on both sides. So it’s looking for your sweet spot. —Loren Baker, 34:00

For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Modi Oberstein:

Mordy is a seasoned SEO expert and an integral part of the Wix brand. He currently serves as their brand executive and has served as the company’s SEO liaison and a member of their SEO advisory board.

As a communications consultant, Mordy also coaches businesses on how to use Semrush to gain visibility among competitors.

As an SEO expert, he also created podcasts and Twitter chats to bring attention and knowledge about this topic into everyone’s life!

​​Connect with Mordy on LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/
Follow him on Twitter: https://twitter.com/MordyOberstein
Visit his website: https://www.mordyoberstein.com/

Contact Search Engine Journal founder Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker