If you offer creative or consulting services and want to start an agency business, look no further. The first thing you need to do is create an impressive, clean and easy-to-understand website.
Agency website templates are all about design and cleanliness so that customers browsing the service provider can easily access your information and get in touch from the home page.
Create the hero section
The hero section is the first thing your customers see when they click on your website, and using this section to create a good first impression is crucial. It should be visually appealing and include content that summarizes what your agency does, with a clear call-to-action button. When creating a website for your agency, you should have a memorable tagline that includes your most critical differentiator or value-add front and center. Do you offer guaranteed results? Free consultation for the first time? What makes you different?
Then you need to decide what action you want your visitors to take. Do you want them to learn more about your website, or do you want them to get in touch right away so they can sign up for a free quote? Before you decide, think about where your typical customer will be in their decision-making process when they land on your website.
one example Agent Hero Landing Page from Ucraft
If you’re targeting small businesses who may have never used an agency before and are concerned about costs, you can direct them to a cost calculator. If they may be evaluating several different agencies, you should direct them to the “About Us” section or the “Contact” page. If you have great proposals or user guides, you can direct them to the download page.
Don’t worry – when you’re building your agency website with a template, you can make changes to see which design or call-to-action gets the best response from your potential clients.
title section
In modern design, the entire space above the homepage fold is considered the header. Your header should be a navigational tool for the 4-5 basic landing pages in your website, including links to your services, portfolio, blog, and contact form.
Serve
Your service part is an important part of you Search Engine Optimization strategy as it will help potential customers find you online. You should list all the services you offer and explain how they rank. Again, it’s a good idea to provide several lines of copy detailing each service offered, with a call-to-action button so potential clients can get in touch quickly. If the services are complex, it’s a good idea to create multiple service pages explaining what each service has to offer your customers.
A good example is this service template Promote a hypothetical web and digital design agency. There is a brief explanation of the overall offer, divided into four sections: corporate branding, web and digital services, branding cues and creative design. These can link to blogs or personal service pages for interested parties looking for more information.
Image credit: Ucraft
folder
If you provide services in a highly visual or artistic field (e.g. graphic or web design, creative advertising campaigns, photography), you must keep your recent work front and center when creating your own agency website on the portfolio page . You can link to websites you create, designs or events you create, or just your best work.
This page should not be mass copied. Let your design do the talking. You can include a brief description of the newsletter you receive or the client’s goals so that potential clients can see the connection between the work you do and the instructions you receive.
Image: Ucraft
If you don’t operate in a highly visual field, you can create a portfolio page with showcase case studies, client testimonials, or samples. Again, try not to be wordy on the login page. Let customers click to learn more. Instead, list your client’s name, project name, and picture on the portfolio page.
blog
Blogging is always a good idea. Here, you can include information to link to, such as new developments, industry news, or views from thought leaders in your organization, for sharing on LinkedIn and other sites. Your blog is a great alternative to generating dozens of web pages for each individual topic you want to discuss. Instead, you are free to say what you want in a long-form format.Blogging is always a great tool Build your SEO rankings and generate traffic to your page.Speaking of which, Ucraft offers a wide variety of professional, eye-catching template This also includes a built-in blog section, so take that into consideration when deciding to build your proxy template.
Remember, if you decide to start a blog, you should update it regularly. An outdated blog gives the impression that you are not interested in your readers or following your website, which reduces trust in your brand. You don’t need to update your blog every day, but try posting a new blog once a week or twice a month. Don’t forget to share these posts on your social media pages!
Contact list
How will customers get in touch with you? You should always have a prominent call-to-action button on the landing page linking to this section. A good contact page contains your business information, preferably a form that visitors can fill out to contact you. Remember to avoid asking for more information than is strictly necessary. No one wants to spend 15 minutes filling out a form just to get a call back. Ask for names, phone numbers, email addresses, and brief comments detailing their needs. If you have many service departments and offices, you can add a qualifier that helps you direct customers to the right people. This can include a simple drop-down menu listing your departments.
footer section
When putting the footer together, keep in mind that it will appear on every page. It needs to be attractive, easy to understand and informative. Put only the most necessary information in your footer, including the About Us section, Pricing or Resource Center pages. (If you don’t regularly update your blog, you can link to it in the footer).
You can include the following in your footer:
about Us
Let the company know if you fit the culture in the About Us section. You can include details about your expertise, team size, ambitions, projects and ethos.
Price
Not every business wants to announce its pricing in advance. However, if you set up pricing such as wedding photography packages or word-count copywriting, you can include this information here.
Partner page
You can access your agency partner page in two ways. You can highlight business partners or investors who support your brand, or you can share a list of your most prominent clients. Either option can increase your brand value and be an effective sales tool.
Your partner page should include a short description and the logos of your most important partners.
Resource Center
If you have great customer resources, such as videos, downloadable materials, press releases, or user guides, you need a resource center that lists them. These resources can be a great lead generation and capture tool by asking prospects to fill out a contact form to download or access resources. Unlike your main contact form, you can further flesh out this form by asking for qualifying information.
Create a brand look and feel
Once you’ve decided on the structure of your website, you can start adding your own personal design touch.Your logo is essential because it will visually represent who you are and what you do. Think carefully about your brand personality. Personality types can include:
- serious and professional
- casual and quirky
- moody, retro
- Minimalism
- humorous and informal
Your personality will dictate your branding choices, including the tone of your copy, color scheme, and font. But don’t forget your customers! If you’re looking to appeal to financial institutions such as banks, you should probably choose a serious and professional tone, rather than quirky or humorous. If you’re looking to appeal to brands looking for clever ad campaigns, you can be more creative and out-of-the-box.
The cooler the color (blue, black, white, purple), the more aloof and formal you will appear, while the warmer tones (red, orange, yellow) convey energy and passion. When choosing a font, stick to one or two at most. You should assign each font a role (e.g. one for body and one for headings) and experiment with font weights to create hierarchy in your copy.
judgment
Now that you have all the tools to create your own proxy website, you can Start immediately! Ucraft offers several amazing Agency Website Template You can use it as a source of inspiration and as a solid foundation for creating a website that converts customers from the start.
