On this episode of the Human Insight podcast, futurist and best-selling author Brian Solis appears on the show to discuss the importance of seeing and talking to customers. The conversation with Janelle Estes was recorded live at the Human Insight Summit in New Orleans.
Producer’s note: Do you know how your customers experience your brand today? Do you know how they really feel? You know what they say when you’re not around?
You think you know your customers, but you really don’t—until you observe them and talk to them!
Drawing on insights from each of their books and professional experiences, Brian and Janelle talk about the similarities in their books and the beliefs that drive customer-centric experiences.
Brian Solis, Author X: Business meets design experienceWith Janelle Estes, Chief Insights Officer and Co-Author at UserTesting user testingMet last week at the Human Insights Summit in New Orleans for a fireside chat about the importance of customer understanding and empathy in an always-on world, and why customer experience is your brand today.
Solis is a world-renowned digital anthropologist, futurist, 8x best-selling author, and international keynote speaker. For more than two decades, he has been recognized as one of the world’s leaders in innovation, business transformation and leadership.
co-organizer Janelle Estes | @janelle_estes
co-organizer Andy Macmillan | @apmacmillan
Producer Nathan Isaacs | @isaacsnd
