About the show:
The Agency Spark Podcast hosted by Sara Nay collected interviews with thought leaders in the marketing consulting and agency fields. Each episode is designed to inspire ideas that you can put into practice for your institution today.Check out the new Spark Lab consultation website here!
About this episode:
In the second episode of the Agency Spark Podcast, Sara talks about how to document the processes that your team will actually use.
Sara Nay is the COO of Duct Tape Marketing and the founder of Spark Lab Consulting. She has more than 12 years of experience in the small business field. She is responsible for overseeing daily operations to support the development of the two companies, with a focus on strategic planning, advisory network guidance and customer success.
Core idea:
- You don’t have to record 100% of small business processes
- Process can be seen as non-essential “busy” work
- Installing a marketing system without a reliable operating system will only lead to a series of new problems
- One of the key parts of an operating system is to define where your company creates value
- Identifying your key processes is essential
More from Sara Nay:
- If you want to discuss with Sara about installing an operating system in your business, please send an email to [email protected]
- Sara’s LinkedIn
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A network of duct tape marketing consultants has helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
