John Jantsch’s Marketing Podcast
In this episode Tape Marketing Podcast, I’m going to talk about the first part of a three-part solo exhibition series about marketing hourglasses I’m doing. In the first part, I was talking about guiding the perfect customer journey. In the second part, I will discuss planning your content during the customer journey phase. Then in the third part, I will end this series with what I call a content planning seminar. This is the first part.
Key points:
Traditionally, marketing and sales funnels require a large target group and acquire some customers from it (the funnel analogy). It shows that the journey is linear. The funnel concept will never disappear, but about ten years ago, I defined a method that I think is still better-I call it the marketing hourglass. It borrows the shape of the funnel, but turns it upside down after purchase to help consciously explain the idea of creating a superior customer experience.
I developed the marketing hourglass as a tool that can help you create pictures for your customers’ overall marketing strategy. In my opinion, this is a more comprehensive and effective method in the “customer age” we live in today. Our job is not to create demand, but to truly organize behavior. I believe this behavior belongs to the seven stages I discussed in this episode.
Discussion points:
- [1:03] Compare traditional marketing and sales funnels with marketing hourglasses
- [2:22] What are the seven stages of a marketing hourglass: know, like, trust, try, buy, repeat, recommend
- [3:16] Break down the marketing hourglass stage into steps
- [5:04] Map the customer journey and build your marketing hourglass
- [7:33] Understanding the consciousness stage
- [9:46] Thinking about customer transactions
- [11:55] Establish a strategic partnership
More information about the duct tape consultant network:
Do you like this show?Click above and Give us a comment iTunes, please!
This episode of the Duct Tape Marketing Podcast is created by Monday.com.
There are many tools that can help companies complete their work. We recently switched to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruitment, and of course project management.Check it yourself Here.
Free ebook
7 steps to expand your consulting practice without increasing overhead
A network of duct tape marketing consultants helped me develop more than 40% in the past 12 months. ~ Michael Quinn-Michael Quinn Agency, Fargo, ND
