Want your agency to attract more clients?
Looking for a way to keep your client’s budget prioritized?
Want to make sure your clients stay with you instead of joining your game?
2021, 86% According to CallRail and Kickstand in their Latest eBooks.
This is probably why 95% of agencies achieved revenue targets and achieved 54% year-over-year growth.
Now, you can see this growth as well.
To help you, here are some insights from CallRail’s latest eBook,”How to build and sell profitable new services at your agency“.
In this article, you’ll learn how to stay profitable and competitive with new services and partner offerings.
1. Add new service offerings that make sense for your customers
New services can help customers see more value in staying connected with you.
What’s more, new service offerings can encourage your customers to spend more.
The key is to add services that complement what you already offer.
Does your agency offer Organic SEO Serve?
Consider adding paid search marketing to your lineup to increase customer visibility on the SERPs.
Does your agency offer content development Serve?
You can then add social media marketing to your lineup as a way to promote your content.
Does your agency offer Website Design and Development?
You can add organic and paid search to your lineup to ensure that the amazing website you create drives business for your customers.
What services do other agencies provide?
The top services offered by the 600 institutions surveyed in the aforementioned report were:
- Social media marketing.
- Brand development and service.
- Full-service digital marketing.
- Marketing Automation.
- Website design and development.
- Paid Search Marketing.
- Organic SEO.
One way to ensure your new service is popular with existing customers is to simply ask them if they have any other digital marketing services they would be interested in using to promote their business.
2. Build on existing services that perform well
Another way to increase revenue through your service offerings is to build on those that are already generating revenue for your business.
If your agency provides content development services:
Grow your library of expert writers, allowing you to increase your content output without sacrificing quality.
If your agency provides website design and development services:
Upgrade to a professional photo and video company to create custom images and media throughout your website.
If your agency offers paid search marketing services:
Partner with a technology provider like CallRail to gain insight into advertising strategies that bring business to your clients.
Likewise, take the opportunity to ask your existing customers if they are interested in exploring ways to enhance existing services.
3. Expand into traditional marketing
If your agency offers digital marketing services, consider extending your service offerings to traditional marketing.
Statista reports a Increase Traditional marketing spend from August 2021 to February 2022.
Strategies such as radio, television, print and direct mail marketing can be a useful complement to a client’s digital marketing strategy.
In the past, it was difficult to attribute specific traditional marketing campaigns to their results.
Now, thanks to services like this call trackingyou can correctly attribute leads to their traditional campaign source by using a unique, trackable phone number for each campaign.
4. Market and test new services to create case studies
Selling a new service isn’t easy — that’s where case studies come in.
Case studies are a great way to prove your new services are bearing fruit, but you need willing customers to create them.
Budgets are tight and not all clients want to participate in case studies.
How do you get the first customers onboard?
How to discover your best candidates to try out and sell new services to
Gaining customer acceptance is key to testing, creating and selling new products and services.
- Talk to your sales and account management teams to find out who is your best candidate.
- Focus on and sell to the customers who trust you the most, to whom you have delivered results, and are the most open to new ideas and innovations.
- After implementing the new service, document the results.
- Create case studies and use them to attract future clients.
These tested and successful services, documented in the form of case studies, will help you sell new service offerings to your most stubborn customers.
Once they see proven results from your institution, they may be more likely to embrace the new strategy.
