Have you made the most of your PPC campaign?
Want to know what you should focus on in 2022?
Jeff Ferguson, who has been named one of PPC Hero’s “25 Most Influential PPC Experts” for three consecutive years, and Loren Baker discuss the biggest PPC trends that can help improve your strategy.
In the coming year, companies will no longer be able to rely on third-party tracking, which has become an industry standard for many years, requiring them to rely on first-party data.
For those looking for guidance on how to manage this huge change, this podcast is for you.
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In 2022, the situation will be very different. This is one thing, I really don’t think people fully understand how big a difference is when Google pulls the plug. —— Jeff Ferguson, 15:14
We have been telling people to do their best on the first side, such as from yesterday. —— Jeff Ferguson, 20:09
This is really the beauty of what we do, and it changes every day. – Loren Baker, 09:24
[00:00] -One point about Jeff.
[11:40] – What interesting changes have taken place in PPC this year, and where will PPC in 2022 go?
[17:50] – What is first-party data? How do you switch from using third-party data to first-party data?
[23:13] – Why does the classic media planning style return?
[24:19] – How programmatic advertising becomes obtrusive.
[25:10] – In addition to programmatic advertising, what else can you do?
[28:59] – Example of disconnected redirection.
[32:01] – Where can you use your first-party data for relocation.
[32:45] – Apart from Google, Microsoft and Facebook, what other PPC opportunities are there?
[39:53] – Does PPC really contribute to brand building?
[49:26] – Do you need to be on every platform?
[56:09] -Jeff’s room, his standing bass, and became a professor at UCLA.
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Resources mentioned:
PPC trends in 2022 – https://www.searchenginejournal.com/ppc-trends-2022/
The problem is that we have all these interesting and effective new tools, and they have their place. We think they are doing this work, but we really have to go back to old school marketing. -Jeff Ferguson, 48:41
I really want to teach people not to become digital marketers, but to become marketers who use digital technology. -Jeff Ferguson, 63:07
I don’t think the PPC campaign triggered the chicken sandwich war. I think someone on social media is talking about how long this line is, and the kimchi, which just exploded-now in Santa Clarita, three Popeyes are being built. —Loren Baker, 47:51
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Contact Jeff Ferguson:
Search engine magazine columnist Jeff Ferguson has discovered many sacred cows who mismanage search engine optimization and paid media advertising through his legendary data research. In addition to being a partner of Amplitude Digital, a digital media advertising company based in Los Angeles, he is also expanding advanced digital marketing and search engine optimization courses at the University of California, Los Angeles.
access: https://amplitudedigital.com/
Follow him on Twitter: https://twitter.com/CountXero
Follow him on Quora: https://www.quora.com/profile/Jeff-Ferguson-1
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefftferguson/
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Contact Loren Baker, founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
