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How to optimize LinkedIn for better connections and more leads [Podcast]


Whether you’re B2B or B2C, LinkedIn is the place to connect with colleagues, peers, mentors, and clients.

Jessica Foster, senior SEO strategist at Media Monks and founder of Keys & Copy, joined me to discuss LinkedIn optimization tips and strategies.

We talked about enhancing your LinkedIn profile to make better connections and attract more leads.

Not many people write about LinkedIn SEO or even see LinkedIn as an algorithm-driven platform for search algorithms. – Jessica Foster, 05:06

If you can increase your following and influence, you can generate leads through LinkedIn, not just use it for job applications. — Jessica Foster, 13:40

Linkedin gives us by far the most eBook downloads and the most newsletter subscriptions for all these micro-events we’ve set up to track on SEJ. Therefore, LinkedIn outperforms any other social media in terms of number and quality of users. —Loren Baker, 15:15

[00:00] – About Jessica.
[03:26] – Difference between content optimization and SEO.
[12:13] – How did LinkedIn become so popular again?
[19:03] – How the algorithm works in LinkedIn.
[25:47] – Gain insights from Jessica’s LinkedIn profile walkthrough.
[31:33] – How important are filling skills and endorsements?
[34:43] – How to optimize your LinkedIn profile.
[40:34] – Should you link back to the original article on LinkedIn?
[42:16] – Jessica enjoys doing things outside of SEO.

Mentioned resources:
Key and copy: https://keysandcopy.com/

People crave a little professionalism on social media. —Loren Baker, 16:56

Honestly, I find LinkedIn refreshing. A little less arguing in the comments. But, for the most part, people share valuable insights and really seek out opportunities to connect with people in their industry. — Jessica Foster, 17:02

If your reach is limited, don’t let this stop you from engaging with other content publishers on the platform and publishing your content, as it can grow. – Jessica Foster, 25:18

For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Connect with Jessica Foster:
Jessica is a Senior SEO Strategist at Media Monks and founded her own company, Keys & Copy. She has extensive experience in SEO and copywriting and knows how to create content that engages and engages your target audience. Jessica has unique ideas and solid strategies, and she has unique skills to help clients rank well on Google.

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessica–foster/
Follow her on Twitter: https://twitter.com/seocopychick

Contact Search Engine Journal founder Loren Baker:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker





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