Want to increase content production for your business?
If you’ve been struggling to find and retain reliable writers, the idea of expanding your content production may seem impossible.
Good news: Expanding content is quite possible.
You just need to know:
- What challenges to look for when starting to develop your content creation strategy.
- How to solve common content upgrade challenges.
- which services, such as content flywhich can help simplify the process.
Step 1: Identify common challenges when upgrading content production
In-house content creation faces a number of challenges that hinder content production scaling.
These challenges typically include bandwidth, productivity, and business goals.
If your main limitation is team bandwidth: The best solution is to outsource content creation.
In fact, 50% of organizations choose to outsource their content marketing efforts According to B2B Content Marketing Benchmarks, Budgets and Trends: 2022 Insights from the Content Marketing Institute.
According to the same survey, the most successful content teams are outsourced or multi-person.
Organizations that outsourced content creators saw positive results across a wide range of metrics and goals in their content marketing efforts.
These include increasing website engagement, conversions, and traffic.
According to CMI’s 2021 B2B report, 86% of outsourced content organizations specifically outsource content creation.
But when it comes to outsourcing content planning, many content marketing teams face major issues, such as finding writers.
Don’t worry, we can help.
Step 2: Find and retain reliable writers in your industry
Writers are easy to find.
There are plenty of freelance communities, gig marketplaces, job boards, and individual freelance sites to choose from.
Finding reliable writers is the hard part.
CMI’s B2B report states that 65% of organizations face the biggest challenge when outsourcing content is finding people with expertise.
To make things easier for you, here’s a checklist of what to look for when looking for a reliable outsourced writer:
- Does your freelance list specify the industry a writer should go through?
- Does your potential writer have a portfolio and writing samples?
- Are the writing samples specific to your industry?
- Do potential writers have testimonials available for review?
- Do you have enough time to review all incoming portfolios and samples?
Once you’ve found the right number of freelance writers for your content needs, be sure to focus on retaining them with consistent work and competitive pay.
Otherwise, you’ll find yourself constantly looking for new freelancers for your content production needs.
Step 3: Reduce administrative time spent on content creation
When outsourcing content marketing efforts, the next challenge you may face is managing the time spent in-house by outsourced writers.
Let’s say your organization’s content needs require seven freelancers to meet.
Your next steps are:
- Introduce them to your organization and its products or services.
- Discuss ideas and introductions to new topics.
- Follow up on upcoming or missed deadlines.
- Discuss payment options and pay.
For this step, we recommend finding creative ways to reduce administrative time and increase your content marketing ROI.
Creating a standardized onboarding process or introducing an automated system can greatly expand your content creation journey.
Step 4: Get what you want the first time
Develop a standardized, brief creative strategy to ensure that each author understands the specific goals of their content.
In addition to communicating with the freelancers discussed above, you also need to be mindful of the time it takes to get your content from first draft to ready for publication.
Depending on the quality of the writer you choose, this might be as simple as one round of proofreading to several rounds of critiques and revisions.
Creating standardized, short processes can help simplify and speed up the content creation process.
How Contentfly Simplifies the Outsourced Content Creation Process
If the above steps seem daunting, Contentfly can help outsourced writers get online faster.
Speed up the writer selection process with pre-vetted writer pools
When you sign up for Contentfly, you no longer need to search for individual authors to create your content.
The process of finding new writers is simple:
- Submit content requests through the Contentfly dashboard.
- Contentfly matches your content requests with the right writers for your industry.
- Depending on the length of the content, you will receive the full content within the specified time frame.
