How to use article marketing to improve SEO and increase traffic

Sharing is caring-especially when it comes to content.

A great article can have a lot of life, spread across platforms, and generate traffic in the coming months or even years.

But what does it take to write an article that can not only drive organic traffic but also expand your influence through various channels?

In this guide, we will delve into the exquisite art of article marketing-from theme ideation to content writing, to the establishment of a sharing strategy with viral value.

Of course, article marketing has a bad reputation and is abused by some people. However, if done well, it is still a viable content marketing strategy. This is where we want to focus.

What is article marketing?

Article marketing is a field Content marketing This involves writing and distributing articles in various channels.

These articles usually aim to promote the author’s business or website through the backlinks created, the permissions established, and the popularity gained.

How article marketing helps SEO

Article marketing involves creating valuable and informative content for users to read online.

When users search for a given topic (mainly in Google), they will be taken to the top ranked web pages and blog posts related to that topic.

This means that website owners can publish their own article content, optimize it for search engines, and rank in Google search for various topics.

By doing the right optimization game, you can attract dozens or even thousands of users to your website through your articles.

SEO benefits of article marketing

Article marketing offers many benefits in terms of SEO, including:

• Enable your website to rank for a wider range of keywords.
• Improve the authority and credibility of the website.
• Attract more organic traffic from search engines.
• Convert users into subscribers or customers.
• Provide opportunities to rank in image or video searches.
• Use internal links to direct permissions to other pages on your website.
• Attract valuable backlinks From other websites and blogs to your website.

Can article marketing work on other channels?

However, article marketing is not only an SEO strategy. It also allows you to generate traffic through a wide range of social, direct, or referral channels.

For example, through article marketing, you can attract traffic from the following aspects:

• Facebook.
• Twitter.
• LinkedIn.
• YouTube.
• Other blogs.
• Email activity.
• Paid activities.

Benefits of multi-channel article marketing

Taking a multi-channel approach to your article marketing is the smartest way to get the most “value for money”.

If you plan to invest time (or money) to create content, why not use it to attract visitors from various platforms?

With this in mind, here are some of the benefits of article marketing on other platforms:

• You can increase user engagement and interaction on social media platforms such as Facebook and Twitter.
• You can generate organic and recommended traffic for your website from various sources.
• You can re-share your articles to Pinterest, third-party websites, Medium.com, etc.
• You have multiple opportunities to convert visitors into subscribers or paying customers.

How to write, publish and share great articles

Article marketing becomes easy when you establish a preferred process that suits your business and the users you are trying to reach.

This process may vary from site to site, but the general steps are as follows.

1. Choose your theme

Brainstorm a broad range of topics that may be of interest to your audience. Whether you are a blogger, business owner, marketer, or someone in between, as long as you give yourself a chance to think, you are likely to sit in a treasure trove of topics.

For example, if you are a freelance graphic designer, you can trust that your target audience is interested in all things digital design.

They may want to know:

• What is the best tool for graphic design?
• How to design a logo.
• What is the best font for business flyers?
• How much does the graphic design cost?
• What is the greatest design of the year?

When considering topics related to your business and the people you want to reach, try to be as exhaustive as possible.

You can then proceed to step 2, which involves narrowing your thoughts through keyword research.

Answer the public is a Useful (and free) tools You can use it to come up with ideas for the topic of the article.

2. Conduct keyword research

It’s great to come up with interesting topics, but Map them to searchable keywords Even better. After all, if no one is looking for the topic you are writing, what good is writing an article?

Keyword research tools such as Semrush allow you to find a wide range of topics and understand how many people search for that term (or related terms) each month.

This search volume is a good indicator of whether it is worth writing an article for SEO purposes.

Another factor to consider is the level of competition. You may find a high-volume keyword, but it is too competitive for your small website.

In this case, it’s best to target less competitive topics and then look for more competitor keywords over time.

3. Draft your article

Depending on your writing experience, writing your essay may be the best or most complicated part.

One option is to hire an SEO writer to ensure that your content is informative and optimized. However, you can of course write the content yourself.

If you want to take the DIY route, we strongly recommend Inverted pyramid method SEO copywriting, which is an easy-to-follow structure for writing articles from beginning to end.

This method will help you lead with value and write content that users really like to read.

4. Optimize your content

Next, you need to optimize your content based on the following Best practices for on-page search engine optimization.

This includes:

• Write a clickable, keyword-optimized title tag.
• Include descriptive meta descriptions.
• add one Interesting H1 title.
• Include concise H2 and H3 headings.
• Write valuable body content.
• Add internal and external links.
• Use optimized URL structure.

Checking all the boxes in on-page search engine optimization will help make your article a success, making it easier to rank high in search results and attract traffic from Google.

5. Add media

Once you have mastered most of the content of the article, it’s time to be creative.

Now you can add media to attract users, add value to your articles, and improve your chances of ranking in image or video searches.

Some of the media types added to the article include:

• Pre-recorded video.
• Original photography.
• Stock Images.
• GIF.
• Graphic Design.
• PDF.
• survey.
• Digital tools.
• information chart.

6. Establish a sharing strategy

Before you click “Publish”, please consider all the channels where you can share the article to maximize your influence.

In fact, many CMS platforms simplify this operation by including social sharing icons when you publish articles.

Similarly, there are third-party tools, such as Buffer, which allow you to automatically share articles to Facebook, Twitter, etc.

Whether you choose automatic or manual methods, be sure to share your articles widely to attract as many users as possible.

7. Including linkable assets

One of the most important pillars of SEO is backlinks. Backlinks directly authorize your website, which causes search engines to basically “trust” your website as a reputable source of information.

Adding so-called “linkable assets” to your articles can help attract links back to your website. Some linkable assets may include videos, infographics, free tools, resource guides, images, etc.

Learn about it here: Want to link?This is the way to create content worth linking

8. Get (re)post!

Publishing your content on your own blog is one thing, and publishing it on other websites is another. You may need to “sell” your content to other publishers to expand your reach.

Haro It is a free subscription-based platform where you can find publishing opportunities on other websites. Publishers will not only post tips on what they are searching for, but they will usually accept “cold” sales of new articles.

Another option is to contact industry websites directly to seek guest posting opportunities. If they bite, this may be a great opportunity to insert your own content and link the link directly back to your website.

Finally, social blogging sites like Medium.com allow you to post content and link to your own website for free.

These platforms can help you increase the visibility of your articles and even “promote” your posts for free. (In fact, this is how I generated more than 13,000 views on a Medium post.)

9. Interaction, participation and follow-up

Now that your article has been published on the Internet…what should I do now?

Rather than waiting for traffic to slowly pour in, you can also interact with users as they interact with your content to double your marketing.

This looks like:

• Respond to comments on Facebook.
• Reply to your blog post comments.
• Like and comment on Twitter.
• Use Facebook ads to retarget readers.
• Follow up with new subscribers to your email list.
• Reply to people who responded to your email campaign.

The important thing is not to let your article disappear into the abyss.

You can re-share your content over and over again to make your article look new. In this way, you can drive traffic in the coming months and even years.

Get ideas through article marketing

Is article marketing part of your content strategy? it should be!

Each blog post is an opportunity to attract more traffic, subscribers and customers from various platforms. Don’t let your blog go to waste!

Another pro tip? Ask your audience what topics they are interested in and add these topics to your queue.

You can start a running list of article ideas to keep the traffic flowing.

More resources:

Featured image: PCH.Vector/Shutterstock