How to use business stories to attract any audience

Janine Kurnoff’s Marketing Podcast

In this episode Tape Marketing Podcast, I interviewed Janine Kurnoff.Jenny is Co-founder and co-author of The Presentation Co Daily business storytelling: Create, simplify and adapt visual narratives for any audience, version 1.

Key points:

We live in a very noisy era, and we continue to sell to it. Storytelling can help us break the noise and help us hear our voices in a real way-because in order to make a narrative, you really have to stand in the audience’s position.

Business storytelling is a concept that takes classic storytelling and then helps those of us in the business world make it practical and relevant ideas. Janine Kurnoff has developed a simple, repeatable framework to help you turn your thoughts and insights into a real and persuasive story. In this episode, Janine Kurnoff and I took a closer look at how to develop a compelling business narrative.

Questions I asked Janine Kurnoff:

• [1:30] Why do all marketers tell us to tell stories?
• [2:57] You have a very scientific, brain-driven storytelling framework-can you unravel it a bit?
• [4:21] Among the four signs of a good story (scene, character, conflict, and solution), what is the easiest thing for people to mess up?
• [5:32] Can you give an example of a scene, character, and conflict?
• [7:26] What role does the storyteller play?
• [9:17] Do you always need conflict, and do you have to create conflict when it does not exist?
• [12:13] When you advise people on what they should and should not do on a slide, what are the five things they should never do?
• [14:20] Does the presentation vary depending on the number of viewers or location (zoom in or face-to-face)?
• [19:55] Where can people find more information about your work and books?

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