Microsoft is making the IndexNow protocol easier to implement by ensuring that submitted URLs are shared between search engines at the same time.
IndexNow launched in October 2021 as a solution to help websites index and update their content faster in search engines.
The IndexNow protocol ensures that all submissions to any IndexNow-enabled search engines submit immediately to all other similar search engines.
This means that webmasters only need to notify one API endpoint, as all URLs will be shared together to every search engine that supports the IndexNow protocol.
In addition to saving time and effort for content publishers, this also helps search engines in their content discovery efforts, making the entire web more efficient.
Microsoft Bing has already started sharing URLs from IndexNow with Yandex and vice versa, and other search engines will follow after setting up the required infrastructure.
All search engines using the IndexNow protocol agree that submitted URLs will be automatically shared with all other participating search engines.
In the announcement, the Microsoft Bing Webmaster Tools team stated:
“The IndexNow protocol can help the entire search industry index its content faster while using fewer resources. Early adoption of IndexNow can help businesses deliver timely information to users through search engines and gain the benefits of staying ahead of the curve.”
IndexNow will continue to improve as more sites are implemented.
The overall goal of IndexNow is to maximize search engine indexing, optimize crawl load management, and deliver the freshest content to searchers.
IndexNow was created by Microsoft and Yandex, but the protocol is open source and available to all search engines.
For more information on IndexNow, including how to implement it on your website, see the following resources:
source: Microsoft Bing
Featured Image: 3DProfi/Shutterstock
