Jack in the Box made fun of rival McDonald’s by making fun of their seemingly broken ice cream machine on TikTok.
Two days ago, on July 14, Jack in the Box posted a TikTok video Showcasing the McDonald’s chain stores, the iconic golden arches are covered with “censorship” signs. “We heard that someone’s ice cream machine broke down,” they wrote on the screen. “Can’t contact, but good luck.”
The photographer then showed the camera a Jack in the Box milkshake. The title of the video reads this text: “Break the ice cream maker? Never heard of Jack in the box. Slid past good friends, we have already got milkshakes and desserts.”
McDonald’s ice cream machine has become a joke among customers. They often find that the restaurant is unable to serve ice cream due to work stoppages, excluding 60% of the dessert menu.
According to the investigation, McDonald’s ice cream machine has to go through several hours of intensive cleaning procedures and four hours of high temperature cleaning every night to remove bacteria. During this period, the machine stops running.
Wall Street Journal It is also reported that these machines are also very old and grumpy and are prone to breakdowns.Richard Adams, a consultant for McDonald’s franchisees, told Wall Street Journal A survey he once conducted showed that 25% of McDonald’s restaurants do not sell ice cream because the machine is broken.
These machines are produced by a company called Taylor, and a report comes from wired It was discovered in April that the company did not provide information about their internal operations to McDonald’s, Which means that when the machine is damaged, the approved distributor must provide repair services on its own, thus increasing the time of the process.
In just two days, the video received more than 150,000 views, but this is not the only promotion of the brand at McDonald’s recently. On the same day, Jack in the Box participated in a viral video about ice cream machines.
@williamkelly_ teasing in two powerful countries This video: McDonald’s and Fast & Furious Franchise. In the clip, he played a customer who ordered three ice creams but was told that the machine was broken.
When he said he wanted to give them to his family, the worker became Vin Diesel’s character Dominic Toretto, and he promised to repair the machine. Toretto is often laughed at because he is obsessed with emphasizing the importance of family in life. Fast & Furious the film.
“Unfortunately, even family members do not have enough power to repair their machines,” commented the official Jack in the Box TikTok account.
“Yo, you get along well with the Wendys,” one viewer wrote. “Who? Never heard of them.”
Just like Jack in the Box, Wendy’s has used its social media accounts to target fast food chains such as McDonald’s in the past.
In 2020, Wendy’s responded to a follower who shared a photo of a McDonald’s delivery truck, asking how they would call it. “Is it a garbage truck?” Wendy replied.
In 2018, after McDonald’s announced that it would use fresh beef in a quarter pound, they also accused McDonald’s of using frozen beef. “So you still use frozen beef in most burgers in all your restaurants?” they tweeted.
Weekly newspaper Contact McDonald’s for comments.
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