The ancient approach of placing your home in the local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past. Jim Wilson has perfected an approach to Target Marketing where he invests his own money to expose your property to the most opportune buyer based on their current interests, hobbies, family size, age and even net worth and credit score.
When asked how this new-age approach to selling for more homes works, Jim said the following: “If the home is in a highly desirable school district, that usually comes with a little bit higher property tax base. There’s no sense in marketing that home to retired couples but it’s a perfect fit for a family that has a child or two of school age years. If the home has a fenced yard we can expose it to those that have the appropriate income and also have a dog in the house. If it has a separate wine storage area, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they’ll pay a premium for something that matches exact criteria. Essentially we can market it as their “Dream Home” even though it would be considered “just another home for sale” to the general public. That’s why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn’t make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road.”
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property. Jim was recently contacted for an Expert Interview and the information he discussed was very revealing.
You can watch the video here: https://youtu.be/tRTq5i_pcC8
About Jim Wilson
For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Jim Wilson at Charles Rutenberg Realty, Inc. by calling 727-430-4370 or email [email protected] You can also see a brief video about Jim here.
Follow the full story here: https://przen.com/pr/33494180
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