LinkedIn is expanding the audio-only live event, which first rolled out in beta testing in January, to all users who turn on creator mode.
Audio-only live events are LinkedIn’s answer to the success of apps like Clubhouse and features like Twitter Spaces.
They’re always open to all LinkedIn users, and now all users with Creator Mode turned on can host their own audio events.
LinkedIn states in the announcement:
“Audio events are a great way for creators to really connect with their community. When you host and attend audio events on LinkedIn, your profile takes you with you, allowing you to follow and listen with other speakers and attendees and participate in the same audio activities.”
Creator Mode is available to all LinkedIn users who:
- Audience base of over 150 followers and/or connections
- Any type of content recently shared on the platform
- Good reputation and history of adhering to community policies.
In addition to audio events, Creator Mode allows access to live video streaming, newsletter publishing, profile videos, and post analytics.
LinkedIn says 5.5 million users have turned on creator mode since its launch in March 2021, which has resulted in a nearly 30 percent increase in user engagement with content.
Additional Information About LinkedIn Audio Events
Here are some additional details and features that the LinkedIn Audio Events extension brings:
- Audio event attendees can now turn on subtitles for events.
- Improved discoverability of audio events by showing related audio events in the My Network tab.
- Users can now browse and respond to relevant upcoming audio events from people inside and outside their network.
- When you attend or host an audio event on LinkedIn, you can follow and message the event host or attendee to further engage in the conversation.
Featured image: Giama22/Shutterstock
