LinkedIn is launching a free tool called Business Manager designed to simplify marketing for B2B professionals.
LinkedIn Business Manager combines the tools from Campaign Manager and LinkedIn Pages into one dashboard.
It offers marketers many quality-of-life improvements, such as the ability to share campaign audiences across accounts.
LinkedIn describes it as:
“LinkedIn Business Manager is a centralized platform that makes it easier for people working in large businesses and institutions to manage the people, ad accounts, pages and businesses you work with.”
Here are some of the key features coming to LinkedIn Business Manager and when the tool will be available.
What can a LinkedIn business manager do?
LinkedIn Business Manager offers B2B professionals the following benefits:
- manage everything: Browse Business Manager, Campaign Manager and Pages in one place.
- save time: Change settings across accounts with one adjustment and save time on administrative tasks.
- Contact buyers: Share and update matched audiences in your ad account.
In a blog post, LinkedIn hinted that the tool may add additional functionality over time:
“As the platform evolves, it will play a key role in how you uncover strategic insights that increase the efficiency of marketing at scale.”
When is LinkedIn Business Manager available?
LinkedIn Business Manager is currently available to selected enterprise customers as part of an early beta.
It will be publicly available to businesses around the world “in the coming weeks”.
resource: LinkedIn
Featured image: David Gyung/Shutterstock
