Local Marketing Strategies for Small Businesses

Laura Nelson’s Marketing Podcast

in this episode Duct Tape Marketing Podcast, I interviewed Laura Nelson.Laura During her 10+ year career as a marketer and business manager, she has marketed, sold and partnered with local businesses. She is currently Vice President of Marketing at Signpost, holding positions at Broadly, Reputation.com and Patch. Laura holds an MBA from the University of Michigan and a BFA from Carnegie Mellon University.

Key takeaways:

Marketing for all types of businesses has changed over the past few years due to new platforms, channels and technologies. But for small businesses — these changes are revolutionary, often leveling the playing field and providing a way to reach customers and new audiences in a low-cost, targeted and personalized way. In this episode, I talk with Laura Nelson, VP of Marketing at Signpost, about the latest trends in local marketing and strategies to watch.

Questions I asked Laura Nelson:

• [1:17] So what have you done in your fine arts and what are you doing in your life now?
• [2:07] Let’s talk about the difference between local and national marketing – is there any significant difference between a plumber and a software company when it comes to digital marketing?
• [3:57] Does a business with 10 locations need to optimize for all 10 locations?
• [5:40] For many businesses, the presence of a Google profile is one of the most important aspects of a business – what do you need to do to be there?
• [8:52] Consumer behavior has changed dramatically – how has recommendations changed the game for local businesses?
• [12:27] How do we get these reviews from customers who seem happy?
• [15:16] How do you manage all the various channels available today, such as online, live chat, text messages, appointment scheduling, etc.?
• [18:02] Which industries do you think are leading the way in automation and integrated communications?
• [20:25] What benefits can Duct Tape listeners get from Signposts?

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This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.

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