Mastering SEO in Google’s SERPs [Podcast]

Google is always looking for ways to push the envelope and make its search engine smarter.

Dr. Pete Meyers of Moz and I discuss how to optimize your website to better present itself in Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities.

If you want to rank higher in Google search results, this is the episode for you! Get insights that help you increase your online presence and give users the right information they need when searching.

There’s more volatility and it’s hard to pin down any one thing. Now let’s let Google say 3 to 4000 changes per year. An average of ten per day. -PhD. Pete Meyers, 9:00

I see a growing trend that pushes people from broad informational queries to something more commercially viable, i.e. something lower down the funnel. Google is trying to get you from fridge to fridge freezer side by side in Chrome. To the point where advertising will be more effective. -PhD. Pete Meyers, 19:00

First, make sure you have new SEO KPIs on your phone team. It makes sure someone is there to pick up the phone. —Loren Baker, 42:10

[06:40] – What drew Dr. Pete to Moz.
[08:59] – Are there more changes to Google’s forecast?
[11:35] – Google changes that positively impact site owners.
[16:32] – Should SEO professionals learn to work in the Google ecosystem?
[23:21] – Should you adopt a hybrid approach of PPC and organic?
[25:15] – Is Domain Authority a Google metric or a Moz metric?
[28:10] – How to define permissions in search.
[29:13] – The difference between domain authority and page authority.
[31:06] – If the brand is searched more, will the visibility of the non-brand term also increase?
[37:57] – Which components of SEO should not be ignored?
[45:16] – Google makes changes that alter the behavior of site owners or users.
[52:23] – Will SEO be left behind by Web 3.0?
[57:13] – Will Google rotate the top 10 results?

Mentioned resources:
Moz SEO Tools and Software: https://moz.com/

As long as there are places to look for things, people who want to see things, and others who want to be discovered, there will be SEO, tangible, tangible. How it looks and how we do it will change. -PhD. Pete Meyers, 53:11

I wish Search Engine Journal was about search engines, not just SEO or paid search, because I believe search engines are the glue that holds the Internet together. No matter which site you’re on, you’ve got to find what you’re looking for. So there is SEO and paid search for everything. —Loren Baker, 55:22

I don’t think we understand how much things have changed. It’s not just Google that’s changing, you know, the world is changing, and our intentions are changing every day as new information emerges. -PhD. Pete Meyers, 1:01:28

For more of this content, please subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Contact Dr. Pete Meyer:

If you want to keep up with what’s going on at Google, Dr. Pete has your back! He works every day as a Marketing Scientist at Moz in Seattle. His work involves monitoring changes made by algorithms from 2002 to today – so trust us when we say this guy knows his stuff!

In addition to being a computer scientist, Dr. Pete is also a psychologist and entrepreneur! He joined Moz after developing an events startup in his early years. In his day-to-day responsibilities, he works with marketing and data science teams to develop product research and data-driven content.

​​Connect with Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/
Follow him on Twitter: https://twitter.com/dr_pete

Contact Search Engine Journal founder Loren Baker:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker