In an era where most healthcare practitioner interactions have turned to digital, it is clear that life sciences companies need to change their methods to be more collaborative in the way they work with healthcare professionals.
A new survey by Reuters Events in collaboration with Microsoft and Exeevo, Medical business cooperation and win-win in the digital age, Gain insights into the trends and challenges that life science professionals must deal with, and how they respond.
The survey of more than 1,000 senior professionals included pharmaceuticals (46%) biotechnology (12%), medical technology/equipment (4%) and consumer health companies (2%).
The report explores how these companies work with healthcare providers and adjust themselves to improve patients’ new strategies and strategies in healthcare. Although the life sciences industry has made rapid development and investment in areas such as digital capabilities and medical education, the industry is also re-examining its strategies in key areas such as content, publishing, and on-site participation strategies.
Although the digital realm knows no borders, the complex areas of compliance rules vary by geography. There are also numerous challenges within the organization, especially the geographical nature of management, which may hinder collaborative efforts, especially when internal goals are inconsistent.
The race to adapt to the digital world has not been smooth sailing. Very few interviewees stated that they have no confidence in their ability to provide a superior customer experience through digital technology. Almost a third of people have no confidence or know whether they provide a great customer experience. Only 17% of people are very confident about it.
Companies clearly see the need to change the customer experience (their second most pressing strategic priority), and 39% of companies believe that more collaboration is the most important means to achieve this goal.
According to reports, Alex Bedenkov, vice president of AstraZeneca International Medical, said: “This is not just a physical MSL for digitalization.” “It is using artificial intelligence, analysis and chatbots for HCP. Provide additional instruments and tools to ensure the best patient results.”
Luca Dezzani, vice president of Eisai’s US medical affairs, said that medical affairs also require more time and attention on social media.
“Most Q&As happen on Twitter. If you don’t listen socially, you lose new insights into things like disease status. Instagram is also growing,” Dezzani points out. “Through social media, we do more than just listen. We also conduct medical education, such as CME on Twitter. If you compare it with a traditional seminar that may only have 100 or 200 people, we see the numbers and indicators Shocking. Now with Twitter, we can see thousands of doctors. Convenient and fast.”
To learn more about the report, Medical business cooperation and win-win digital era, click here.
Photo: Getty Images
