TikTok has launched a new tool that showcases insights that marketers can use to target different groups of people around the world.
With TikTok Insights, you can learn more about audience behavior, interests, and overall perception of your brand.
TikTok Insights has dozens of filters that allow you to filter data not relevant to your business and get only the insights that matter.
TikTok Insights is free to use and is an ideal addition to your marketing toolbox.
Here’s more information on how to use this new tool and how it can help your TikTok marketing efforts.
TikTok Insights Tool
TikTok Insights can display a wealth of data that can help businesses improve their marketing campaigns.
When you first log into TikTok Insights, you’ll see a set of tiles with a piece of data.
You can sort tiles by selecting different filters on the left side of the screen. You can get as granular as you want.
If you want general data on Gen Z, you can get it. Or, if you want to see how US Gen Z users are reacting to tech and e-marketing, you can get it too.
Image credit: tiktok.com/business/en-AU/insights Screenshot, May 2022In addition to filtering by demographics and industry, you can also get data related to specific events and holidays.
For example, if you want to get a head start on planning your Christmas marketing, you can simply select the appropriate filter.
Image credit: tiktok.com/business/en-AU/insights Screenshot, May 2022If you hover over “Sources” on the left, TikTok will show you the source of the data at the bottom of each tile.
If you use the data in an article or report, you can click the source to copy the citation and paste it into your document.
Currently available data is limited. If you add too many filters, you may run into a situation where no results are available.
However, over time, TikTok Insights has the potential to become an invaluable resource.
source: TikTok Insights
Featured image: Daniel Constant/Shutterstock
