“It is normal for adults to like mascots,” the bright yellow character said in an interview with Agence France-Presse in Japan.
“It’s like we are friends,” added the pear-shaped figure, who wore a plush blue jumpsuit and red bow tie, and was known for admiring Aerosmith and Ozzy Osbourne.
Experts often suggest that Japanese people like mascot It is related to the religious traditions and beliefs of animism, in which inanimate objects can obtain souls.
“Japanese people often personify things,” Funassy agreed, and his founder remains a mystery.
Mascots can make a lot of money.
Take Kumamon as an example. It is a bear with a big belly and red cheeks. It is popularized in the southern part of Kumamoto. This popular mascot generated 170 billion yen ($1.5 billion) in revenue for local companies selling branded goods last year.
Funassyi will not disclose product sales data, but every day a large number of fans flood into Funassyi Land store in Funassyi to buy branded products.
