Social media video services are no longer an added luxury, but a default tool that is critical to increasing engagement and conversions with your company’s digital audience, whether they are on Instagram, Facebook, YouTube or another platform.
According to a study conducted in 2021 Ahinben93% of marketers say they attract new customers through video on social media.
Unfortunately, many of these successes did not last across the diverse audiences that live on the different platforms that make up the social media world. This digital diversity is why many companies don’t see it continuous The ROI of their social media videos grows.
We get it: Social media video production is not a piece of cake. It’s easy to get bogged down in an idea or get bogged down in the many moving parts that go into high-quality video production.
As a brand, you need to make sure that any video you create strikes the sweet spot between promoting your product or service while resonating with your target market.
At Brevo, we create social media videos that resonate with your brand and Attract customers by using a well-planned visual merchandising strategy designed to increase ROI.
Your video marketing is an integral part of your overall marketing strategy; it gives a face, a voice, and most importantly, it oozes emotion.We’ll make sure your audience gets correct information.
Write us to get reel deals via Brevo’s social media video service.
With so much new content being posted on social media every day, will my brand still stand out?
We live in an age of information overload. This makes it harder to break through the social media noise.
Creating high-quality, relevant videos that make your brand stand out may seem impossible. But really, it can still be done with creative storytelling, time-tested video production techniques, and old-fashioned marketing instincts.
This is one of the most qualifying advantages of working with Brevo; we don’t just make videos, we focus on curation Creative storylines with matching messages and animated images Tell your brand story best.
Our team of creative video marketers is experienced in helping companies create social media videos to increase awareness and increase conversions. Below are some examples.
Social Media Video Service: Stop Scrolling with Thumbnail Animation and Text
Brevo is a creative agency that helps brands scale their social media game by crafting unique social media videos with a love of storytelling.
on various social media platforms, Your business has only 3 seconds to grab the attention of your target audience. Ads that don’t stop users from scrolling in the first 3 seconds won’t grab their attention; it’s that simple.
That’s why Brevo was created Short, informative videos with colorful animations Not only will this stop users from scrolling, but it will also increase engagement with your call-to-action.
Get Clicks on Enticing Thumbnails
When a person is on social media, their thumbs are constantly scrolling through videos and other content. A brand’s video will only be successful if it stops the thumb from scrolling further.Your business can only be tempting thumbnail speak directly to your audience at first glance.
That’s exactly what we did for Traveloka, an Indonesia-based travel company that provides flight services.
Their video thumbnails include still images from live action videos and animations, as well as some text.
Since many people watch social media videos with their sound turned off, it’s important to include text at the beginning of the video – making sure that text communicates their enticing brand message.
We also created animated GIF thumbnails for FWD (an insurance company) as a tool to compel viewers to click and watch the video, which happened.
See what other customers have said about our social media video services.
“Brevo provided FWD Life Insurance Corporation with excellent service and execution. We decided to partner with them on the hire because they were easy to work with and cared about their clients. They provided exactly what we were looking for – with vision and empathy All of the aforementioned communication and creativity.”
Miles Sarmiento
FWD Product Marketing Communications Manager
“The BDO rental video is great! Thank you.”
Robert Rapid
President, Leasing and Finance, BDO
“We came to Brevo with an idea and they helped turn that idea into a fully fledged business. It’s been a pleasure working with Brevo and we couldn’t have done it without them.”
jordan fark
Vice President of Sales, AirAsiaRedTix
Social Media Video Services: Tailor Videos to Each Unique Platform Audience
Social media offers something for everyone, reflecting the diversity of the real world. This includes the demand for video, which is why almost every social media platform now has its own short video feature to promote videos to their audience.
Instagram has Reels, Snapchat has Spotlight, Facebook has short videos, YouTube has shorts, and TikTok itself is a short video platform.
To best communicate with audiences on these platforms, your social media videos must take into account the unique built-in audience each platform attracts.
Instagram video production
Instagram’s popularity has grown rapidly over the past few years, and the platform now has 1.074 billion active user.
In 2021, Instagram confirmed that it is no longer just a photo sharing platform, making it clear that they are now forming their brand around it Reward video content.
The key now is to figure out how Instagram videos reward Your company.
Instagram video production requires understanding that users on Instagram prefer more candid videos, whether it’s IGTV, videos, or stories. If you thought your sales video would get you more sales and eyeballs on this platform, you are wrong.
As a general rule of thumb, users on Instagram like to watch relevant, funny and non-sales videos. However, if you are making a sponsored video, it will naturally communicate that your end goal is sales, in which case you need to create a video that drives your call to action for your Instagram in the funniest and most creative way possible audience.
Write us to get reel deals via Brevo’s social media video service.
Facebook video production
Facebook is a platform that has grown from a photo-sharing platform to a dynamic digital platform with a plethora of features.
Facebook is so diverse these days that if you run an ad campaign based solely on personal preferences, you will hardly see any results.
However, Facebook’s diverse user database also gives your videos incredible reach: You can broadcast to just 20-year-old men in a certain zip code, or broadcast to older generations in different professions.
The videos your Facebook audience wants to see are related just give them. Because the platform is so crowded with videos and ads, people are already (unfortunately) bombarded with irrelevant videos (and misinformation) and will scroll through anything that doesn’t particularly relate to them.
At Brevo, we help you conceptualize and write videos for unique buyer personas on the Facebook platform. By narrowing down your buyer personas, we can optimize for better engagement on Facebook by speaking to specific audiences.
Write us to get reel deals via Brevo’s social media video service.
LinkedIn Video Production
LinkedIn, a B2B social media platform, is now more than ever promoting video content.
While engagement and visibility of video content on LinkedIn has been on the rise, it remains a very challenging B2B medium due to the built-in high level of professionalism viewers expect.
That doesn’t mean your branding has to be very formal. You can still post videos that use a light-hearted and fun tone, but it’s a delicate line to achieve the right voice to be considered a LinkedIn channel.
That’s why it helps to hire a professional video producer to create LinkedIn videos.
Brevo is fun but also knows how to keep the right tone for the channel.
Some types of videos that really work on LinkedIn are:
- Company News
- Company culture video
- Behind-the-scenes
- Industry Expert Interviews
- promotional video
Let’s make LinkedIn work for your brand in a fun and easy way.
Write us to get reel deals via Brevo’s social media video service.
YouTube video production
YouTube is the largest video platform in the world. But as the saturation increases, you’ll need to think about what you can do better than your competition to stand out from the noise.
YouTube viewers certainly crave unique content, but they’re also searching for content that’s relevant to them. Part of Google, YouTube is essentially a video search engine (in fact, it’s the second largest search engine in the world), making SEO an essential part of YouTube video production.
The platform has huge potential to help you reach relevant audiences through video search, making it an integral part of your content marketing campaigns.
Brevo can help you connect viewers to a host of video keyword search terms, driving viewers down the content marketing funnel.
Write us to get reel deals via Brevo’s social media video service.
Social media presents a plethora of opportunities for businesses, but your brand needs to know how to communicate across different platforms to maximize results.
Brevo has experience helping companies of all sizes, large and small, increase their social media presence and visibility through our social media video services.
You don’t have to be Spielberg. Just leave the video production to us and we’ll make sure your visual message grabs the attention of your social audience.
Need something like this? Work with us hello@brevo.co
