Have you come up with a good idea for your company’s next project Paid advertising? Before clicking the publish button on your campaign, make sure that your ad meets all the correct standards.
If you don’t follow the correct specifications, your photo or video ads may not reach your target audience. Imagine that you have a deadline for a large event, and when you are ready to submit your ad, Facebook or Linkedin rejects your post because its image size is not suitable.
Read below to learn about basic advertising guidelines for Twitter, Instagram, Facebook, and Linkedin.
You might think that Instagram is only for posting food photos and selfies, but it is one of the most popular apps Popular online advertising platformAfter all, social media sites have 800 million active users.
Below are the different types of Instagram ads and a breakdown of each ad specification.
Image ads: These single image ads will appear in your feed as you scroll.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Image file maximum 30MB
- PNG or JPG file type
- The recommended title length is 125 characters
Video ads: These are individual video ads that appear in your feed as you scroll.
- 1080 x 1080 pixel resolution
- 4:5 aspect ratio
- Video file maximum 30GB
- Up to 2 minutes
- MP4 or MOV file type
- The recommended title length is 125 characters
Carousel image ads: These ads will appear in your feed as you scroll and contain more than one image.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Maximum 30MB per image file
- PNG or JPG file type
- Each ad allows 2-10 images
Carousel video ads: These ads will appear in your feed as you scroll and contain multiple videos.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Maximum 4GB per video file
- Up to 60 seconds
- MP4 or MOV file type
- Each ad allows 2-10 videos
Story image ads: These are image ads that interrupt your story by popping up between user stories.
- 1080 x 1080 pixel resolution
- 9:16 aspect ratio
- Image file maximum 30MB
- PNG or JPG file type
- The recommended title length is 125 characters
Story video ads: These are video ads that interrupt your story by popping up between the user’s stories.
- 1080 x 1080 pixel resolution
- 9:16 aspect ratio
- Video file maximum 30GB
- Up to 2 minutes
- MP4 or MOV file type
- Recommended sounds and subtitles
LinkedIn connects you to a community of 690 million professionals, Four out of five members Drive business decisions.The platform provides a variety of advertising options, but the price is expensive, so any The mistake you made It may cost you twice.
Here are some advertising specifications to keep in mind when creating ads for LinkedIn:
Image ads: These are single image ads that appear in your feed.
- 1200 x 627 pixel resolution
- 1.91:1 aspect ratio
- 5MB maximum image size
- PNG or JPG file type
- Up to 255 characters.
- Up to 70 characters for the title
Video ads: These are individual video ads that appear in your feed.
- 1:1 aspect ratio
- The maximum video file size is between 75 KB and 200 MB
- Up to 30 minutes
- MP4 file type
- Less than 30 frames per second
- Up to 70 characters for the title
Carousel ads: These ads will appear in your feed as you scroll and contain more than one image.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Maximum 10MB per image file
- PNG, JPG, or non-animated GIF file type
- Each ad allows 2-10 images
Facebook has one of the largest social networks on the Internet.When you Advertise on the website, You can access more than 2.8 billion active users worldwide.
Hot tip: One of the most popular ad formats on Facebook is image ads in the feed. Facebook can improve it by turning existing image posts in your feed into ads; all you have to do is select an image on your page that gets a lot of participation, likes, comments, or reposts, and promote it to attract more Multi-audience.
Here are some Facebook advertising specifications to keep in mind:
Image ads: These are single image ads that appear in your feed.
- 1200 x 628 pixel resolution
- 9:16 – 16:9 aspect ratio
- 5MB maximum image size
- PNG or JPG file type
- Title can be up to 25 characters
- Description can be up to 30 characters
Video ads: These are individual video ads that appear in your feed.
- Highest resolution possible
- 9:16 – 16:9 aspect ratio
- Video file up to 4GB
- Up to 240 minutes
- MP4 or MOV file type
- Title can be up to 25 characters
- Description can be up to 30 characters
Carousel image ads: These ads will appear in your feed as you scroll and contain more than one image.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Maximum 10MB per image file
- PNG or JPG file type
- Each ad allows 2-10 images
- Text up to 125 characters
- The title can be up to 40 characters
Carousel video ads: These ads will appear in your feed as you scroll and contain multiple videos.
- 1080 x 1080 pixel resolution
- 1:1 aspect ratio
- Maximum 4GB per video file
- Up to 240 minutes
- MP4 or MOV file type
- Each ad allows 2-10 videos
- Text up to 125 characters
- The title can be up to 40 characters
Story image ads: These are image ads that interrupt your story by popping up between user stories.
- 1080 x 1920 pixel resolution
- 1:91 – 9:16 aspect ratio
- PNG or JPG file type
Story video ads: These are video ads that interrupt your story by popping up between the user’s stories.
- Highest resolution possible
- 1:91 – 9:16 aspect ratio
- Video file up to 4GB
- Up to 15 seconds
- MP4 or MOV file type
- Recommended sounds and subtitles
Twitter is a place where artists, journalists and ordinary people share their views of the world to us. Twitter has 206 million active users on its website, so Use Twitter to reach your audience Not a bad idea.
Promotional tweets and accounts are two of Twitter’s most popular ad formats, but let’s take a look at a few different Twitter ads and the specifications required for each.
Promote image tweets: A single image ad that appears in your feed.
- 600 – 1200 pixels
- 1:1 – 2:1 aspect ratio
- JPG, PNG, and GIF file types
- GIF file up to 5MB
- 280 character limit. If you add a link to your post, it will shorten your limit by 23 characters.
Video ads: These are individual video ads that appear in your feed.
- 1200 x 1200 pixels
- 1:1 aspect ratio
- Video file maximum 1GB
- 2 minutes and 20 seconds maximum length
- MP4 or MOV file type
- Up to 280 characters
- Must have closed captions or text
Facebook, Twitter, Instagram and Linkedin allow advertisers to post videos, images, GIFs and carousel slideshows. It is up to you to decide which platform can best convey your message and reach your target audience.
Before you click to send a large campaign, make sure that your ads follow all the guidelines set by the social media platform. Learn about the specific character limits, file format types, and the different types of ads you can place on each website. Otherwise, your ads may not be delivered correctly, and you may waste valuable advertising funds.
