Thursday, June 11, 2026

Stop leakage: Retention of patients requires innovation


Primary care physicians (PCP) provide patients with “medical homes”, enabling them to obtain patient-centered, comprehensive, and coordinated healthcare services. PCP is the entry point of the entire health system. They refer patients to medical experts for highly specific health care services as needed.

PCP is in great demand, with an average of 45% of new patients in primary care institutions across the country. However, a large number of studies have shown that there is a severe shortage of PCP across the country and a high rate of attrition. Because the patient loss rate is 48%, more patients lose PCP than remain patients.

The ability to retain patients brings huge costs to all doctors (including PCPs and specialists). A 2019 Learn inside Internal Medicine Yearbook The conclusion is that the costs associated with doctor turnover and reduced clinical time, conservatively speaking, are US$4.6 billion per year. At the organizational level, the annual cost of each employed doctor is approximately US$7,600.

Patients are leaving the traditional and coordinated care environment through walk-in emergency care centers, emergency rooms, and independent telemedicine services to more convenient “on-demand” healthcare services. This trend exacerbates “patient leakage”-when patients frequently and unnecessarily go to emergency care centers and emergency rooms after get off work or on weekends-which can negatively affect patients’ health and increase medical costs.

On-demand care is usually independent of the care the patient receives from the medical home, so their doctor may never get results about their illness and injury from these visits. Although it is convenient for patients, this incoherent care may bring more serious complications to patients and weaken the trust and long-term doctor-patient relationship that is the core of health care.

Industry figures It shows that the number of emergency care centers is close to 10,000 nationwide. Free-standing ER, which usually has a price tag comparable to ER, has grown exponentially. but. The cost of medical services in the emergency room is particularly expensive and often unnecessary.

Healthcare executives are Extremely concerneded is about patient retention, but most leaders admit that they are not using the right tools to prevent loss of patients. They are frustrated by the rising cost of health insurance and hope to take effective and cost-control measures to improve the long-term health and well-being of their employees. Potential solutions to remedy patient retention have been implemented, but with little success.

The connection of technical support goes beyond face-to-face

Through text messages, phone calls, emails or virtual meetings, technology has achieved responsive customer service in almost every area of ​​our lives. Now, technology companies are working with medical groups, healthcare systems, and payers to provide long-term solutions to retain patients through innovation. These companies provide medical teams with “virtual care practices” by providing clinicians on call to provide patients with medical care needs after get off work and on weekends.

There are many benefits to go beyond face-to-face medical services to the concept of virtual nursing practice. Because emergency care centers and emergency rooms do not have immediate access to patients’ health records while caring for patients, patients’ healthcare providers rarely obtain important information from these non-working hours visits. By establishing virtual nursing practices, doctors can connect patients’ electronic health records with clinicians who provide after-hours and weekend care. The clinician then uses text messages and emails to navigate the patient to the appropriate resource and incorporate all communications from the virtual care practice into the patient’s medical record.

This connected care will ultimately enable PCPs and clinicians to better diagnose, evaluate, treat, and prescribe medications, while preventing expensive travel to walk-in clinics or emergency rooms, thereby reducing medical costs. This will enable PCPs to communicate better and achieve greater success to take care of their patients and enjoy a lasting doctor-patient relationship.

Sometimes a simple instruction is enough to help patients find answers to their health care questions and concerns. By deploying reliable telemedicine/virtual care partner solutions, PCP can provide patients with more extensive guidance and care outside office hours.

Photo Credit: AJ_Watt, Getty Images



Source link

Related articles

spot_imgspot_img