The best way to learn is to practice. The problem is, if you want to learn about Facebook advertising, the “do” is to spend money and compete with thousands of other companies.So if you are not careful, trial and error will soon become trial and error [drain your budget and morale] mistake.
Fortunately, there are plenty of Facebook advertising training and courses to get you on track. Therefore, in this article, I will share with you the eight best Facebook advertising courses currently available-all courses are free! For each course, I will provide the course type, length, level and the most suitable group of people.
The best Facebook advertising course for all levels
These courses are provided by influencers and experts in Facebook advertising. Use them to solve problems, learn new tips and tricks, or optimize for specific goals.
1. WordStream’s PPC University Facebook Advertising Course
- type: Written content with screenshots
- Fit: Advertisers of all levels who want to stay competitive and make the most of their budgets
- length: Different
WordStream’s free Facebook advertising course Has been a thought leader in the field of online advertising for 12 years and is Free Facebook ad performance scorer— Run account auditing and optimization tools 10,000 times a month!
In our Facebook advertising course, we provide a series of 10-minute articles where top PPC influencers and experts share useful tips, tutorials and strategies for them. You will understand the nuances of the platform and benchmark data so that you can understand and optimize your performance. These courses provide strategic advice in the following areas:
- Facebook ad copy
- The best time to run Facebook ads
- reduce costs
- Strategies of local companies
- Must-know Facebook ad optimization
- What to do if your ad is not showing
- Positioning and repositioning
- Facebook advertising benchmarks
2. Kai Bax’s e-commerce Facebook advertising training
- type: YouTube videos for talking and screen sharing with people
- Fit: Hope to expand all levels of e-commerce return on investment through Facebook
- length: One hour
Kai Bax’s free e-commerce Facebook advertising course Coming from Kai himself, an e-commerce marketing influencer and the founder of Bax Consulting, Bax Consulting is an organization focused on expanding e-commerce and information products business.
In this one-hour YouTube tutorial, Kai shared his agency’s process of expanding growth and revenue for clients through Facebook ads. He takes you from basic setup to report, with comments and tips to maintain profitability at every step. Be prepared-he is fierce! (In all the best ways; he is obviously passionate.) You will learn:
- Account and campaign settings
- How to measure your ads
- Columns used in the report
- How to make indicator-based decisions
- Get your ROAS on track to expand the income list
The best Facebook advertising training courses for beginners
These Facebook training courses are for beginners who want to understand Facebook advertising at a general and conceptual level.They are perfect for people who want to become familiar with Ads Manager and set up their first campaign
3. Simiplilearn’s Social Media Certification Program
- type: E-learning videos with animations, speakers, and screen sharing
- Fit: Beginners who want to start their first Facebook advertising campaign
- length: 1.5 hours
Simplilearn’s free Facebook advertising course Created by Paul Lewis, a social media and digital sales expert and lecturer in university and corporate training organizations. It is located on the e-learning platform, so you can clearly see the movement back and forth between courses. It is comprehensive social media marketing (49 hours in total), but lessons 7-10 are dedicated to Facebook advertising.
When you go to the link below, click “Start Learning” and create your free account (no credit card required). You will then have unlimited access for 90 days. In these courses, you will learn:
- How Facebook ads work
- Facts, statistics and terminology to know
- Ad Manager walkthrough
- How to set up your first campaign
- Activity review, tracking and reporting
4. Facebook Training Module of Facebook Blueprint
- type: Written content with visual effects
- Fit: Beginners who want to learn about Facebook Ads Manager and Commerce Manager
- length: 1-2 hours
Blueprint’s free Facebook advertising training From Facebook, the world’s largest social media channel, now…Meta. The advantage of this content is that it is always up to date. In addition, these courses are modular, so Facebook can mix and match them to create training courses based on different learning goals.
When you go to the link, look for “Choose a theme to get started” and select “Start your advertising journey.” Between starting advertising and selling your product, you will learn how to:
- Set your event goals and positioning.
- Choose your placement and budget
- Use Facebook Ads Manager
- Use the product catalog to manage inventory.
- Set up your store and use the business manager.
The best intermediate Facebook advertising training course
In addition to the basics and instructions, these courses also cover the next level of themes and concepts of Facebook advertising, as well as general recommendations and best practices.
5. Andrew Zeng’s Facebook Advertising Tutorial
- type: YouTube video with animation, talking avatar, screen sharing
- Fit: Beginners to intermediates who want to develop online business through Facebook
- length: 33 minutes
Andrew’s free Facebook advertising tutorial From…and so on…Andrew Ethan Zang, an expert in digital marketing, e-commerce and online business. This 30-minute YouTube tutorial introduces the general setup basics, but goes deeper into advertising ideas, channel strategies, and campaigns that use conversion goals and engagement goals.
Andrew provides timestamps and resource links in the description for easy navigation. He also introduced the basics of the marketing funnel and how to generate popularity and demand. You will learn:
- Facebook Advertising Account and Facebook Business Manager
- Anatomy of Facebook ads
- Creative design and tools
- Advertising settings, plans and policies
6. Alison’s Facebook Advertising Course for Beginners
- type: Slideshow and screen sharing and voice-over
- Fit: Beginners to intermediates who want to understand the precautions of Facebook advertising.
- length: 1.5 hours
this Free Alison Facebook Advertising Course Brought to you by professional online marketers and Amazon seller Theo McArthur. Like Simplilearn, it is provided through an e-learning platform, so you can switch between specific chapters and conduct course evaluations. However, unless you choose an advanced monthly plan, there will be an eight-second advertisement before each class.
The training provides general setup instructions, recommendations, and best practices to follow, as well as a combination of common mistakes to avoid. You will learn:
- Types of Facebook ads
- Page and pixel settings
- How to carry out like activities
- Custom conversion
- Audience insight
7. Facebook Ads Dollar-a-Day Course at Hubspot
- type: E-learning videos with animations, character dialogues, slides and screen sharing
- grade: Beginners to intermediates who want to run Facebook ads within their budget
- length: 36 minutes
Hubspot’s free Facebook training course From a Facebook expert and BlitzMetrics CTO Denis Yu. This strategy was designed by Dennis himself, focusing on using frequent, lightweight touches to gain wide exposure within a budget. You will learn:
- What is the one dollar a day strategy about
- How to use the strategy worksheet to set up and measure
- How to use targeting/retargeting to build ad sequences
- How to create a successful Facebook video ad
8. Coursenvy’s Facebook Advertising Master Class
- type: YouTube video slideshow with voice overlay
- Fit: Beginner to intermediate level who want to understand the goals of Facebook activities.
- length: 1 hour 20 meters
Coursenvy’s free Facebook advertising mastering course Essentially, a written course becomes a slide, and someone reads the content (but it’s not numbing). So there is no animation, but each slide is an informative screenshot with prompts on it.
This course dives into the different types of Facebook advertising campaigns, sharing each type of content, and how to set them up for success. It also covers other topics, such as dynamic advertising and budgeting-everything comes with examples and professional tips. You will learn:
- Facebook advertising terms to know
- Account and campaign settings
- Select the target according to the target
- Budgeting skills
- Split test
- Facebook dynamic creative ads
8 best free Facebook advertising courses (full list)
- WordStream’s PPC University Facebook Advertising Course
- Kai Bax’s e-commerce Facebook advertising course
- HubSpot Academy’s one-dollar daily strategy course
- Simiplilearn’s social media certification program
- Facebook Advertising Module by Facebook Blueprint
- Andrew Zeng’s Facebook Advertising Tutorial
- Alison Facebook ads for beginners
- Coursenvy’s Facebook Master’s Course
More ways to learn about Facebook advertising
Our content in PPC U only scratches the surface of the content we provide you to learn about Facebook ads. We will always publish new posts to help you keep up with this evolving platform. Here are more resources for you to use.
Understanding Facebook advertising costs
Understanding Facebook ad optimization
Learn Facebook ads after iOS 14
Apple’s iOS 14 update Google’s imminent abandonment of third-party cookies has caused a dramatic change in the field of Facebook advertising. It is becoming more and more difficult to locate, track and report. These posts will guide you through:
You now have enough material to understand, start using Facebook ads, and be successful! It’s time to jump into the meta universe…
