Combining BuzzSumo data with other sources: sentiment analysis
PR reports related to media coverage often focus on metrics such as scope and domain authority.
However, it is often necessary to look at the generated media content more qualitatively.
For example, is the coverage positive, neutral, or negative? One way to determine this is to have someone read each article and apply a sentiment rating to each story.
Changes in sentiment can then be tracked, monitored and reported over time.
However, sentiment can be analyzed automatically by using another monitoring data called BuzzSumo URL Profiler.
One of its many features is the ability to analyze Web content for sentiment, word count, and other relevant factors, such as readability.
By taking the URLs of monitored articles from BuzzSumo and analyzing them using the URL Profiler, each article gets a positive, neutral, or negative rating, as well as a sentiment score.
URL Profiler will also find the top 10 keywords contained in each article by prominence and frequency.
This again helps track standard PR reporting requirements, such as message penetration.
URL Profiler data is automatically saved as a spreadsheet, which can then be used as a data source for Google Data Studio PR reporting dashboards.
