Marketing Podcast by Michael Liebowitz
in this episode Duct Tape Marketing Podcast, I interviewed Michael Liebowitz. Michael is the CEO of Magnetic Mind Studio. Magnetic Mind Studio is a laboratory for the expression of clear information and deeply felt values, born out of Michael’s passion for understanding how the human mind drives our decisions.
Key takeaways:
Being able to effectively communicate your values and connect with your audience starts with understanding how and why people make decisions the way we do. The truth is: people don’t want your stuff; what they want from you means to them. In this episode, I discuss with Michael Liebowitz how the human mind drives our decisions and how we combine our information with how our brains connect to feel trust.
My question to Michael Liebowitz:
- [1:23] Can you talk about the foundation of your work around the idea that survival is a key driver of decision-making?
- [3:01] Are you referring to human survival decisions as “I have to feel that you like me” or “I have to feel that you understand me”?
- [3:29] We obviously make far fewer life and death decisions today than our ancestors mentioned – so why hasn’t our brain evolved?
- [6:10] Does this idea suggest that our marketing should become more tribal in our communication, messaging, design, etc.?
- [7:33] A line on your website says – people don’t want your stuff. What they want from you means to them. So how do we make this distinction?
- [10:33] So, when does the approach to influence shift from being real and real to manipulating?
- [12:20] What kind of information best creates what you call attraction and desire?
- [17:50] Often the primary outcome people desire is not what they say it is, or we make assumptions about what it is – how do you know or reveal the primary outcome people are after?
- [20:59] How can people learn more about your work and your master class workshops?
More on Michael Liebowitz:
For more information on the Network of Duct Tape Marketing Consultants:
Like this show?Click above and leave us a review iTunes, please!
This episode of the Duct Tape Marketing Podcast is presented by HubSpot Podcast Network and work better now.
HubSpot Podcast Network is the audio destination for business professionals looking for the best education and inspiration on how to grow their business.
Whether you’re looking to sell your business in the near future or just want to make it more scalable and profitable, Work Better Now’s virtual assistant can help you achieve your goals.
Work Better Now customers say their virtual administrative assistant has far more impact on their business than they expected. For just $1900 per month, you can get a full-time assistant 100% focused on your business. There are no contracts and no additional fees. Based in Latin America, with incredible English proficiency and business experience, Work Better Now associates go through a rigorous screening and onboarding process.
Just mention “Tape” and get a discount of $150.00 per month for 3 months. Learn more here.
Free eBook
7 Steps to Scaling Your Consulting Practice Without Adding Overhead
A network of duct tape marketing consultants has helped my business grow more than 40% in the past 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND
