Toronto, July 05, 2022 (GLOBE NEWSWIRE) — Toronto, ON – July 5th, 2022 – Chinese consumers in North America are spending billions on education, real estate, consumer goods and more, and North American businesses are itching at the chance to get in on the game. With the rise in wealthier Chinese classes and more Chinese moving to North America, the opportunity for North American brands to reach these consumers has never been more tantalizing.
According to Mckinsey & Company, China is by far the world’s largest e-commerce market and more than 70% of Chinese consumers actively shop using various methods (online, in store, by phone etc.) (1). In North America, according to Pew Research, there are 5.4 million Chinese in the United States (2), and 1.8 million in Canada (according to the Canadian Government website (3)) making Chinese residents one of the fastest-growing segments of the population across North America. These Chinese consumers show strong purchasing power and are keen on consumption. It’s thus vital for brands to have a strong, distinct, marketing strategy that specifically caters to Chinese consumers.
Reaching Chinese consumers in North America requires a very different approach, stated Mary Wang, co-founder of Noah Digital Inc., a marketing firm specializing in the Chinese consumer market. “Many things about Chinese culture are very different,” said Wang. “For example, trust is an extremely important factor, and building trust through marketing…
