
A well-functioning marketplace requires clear information about what is being purchased and how much it costs. However, our healthcare system rarely provides such information. This deficiency has led to economic dislocation, with expanding and poorly controlled costs across the industry.
Many people have realized this flaw and have worked hard to make the healthcare system more transparent.These efforts include New Price Transparency Law The bill goes into effect in 2021. However, there are problems with the implementation, communication and public understanding of the initiative. These questions reflect the problematic nature of medical data—and they show the work needed to create an efficient and fair marketplace.
Since the introduction of these price transparency laws, the issue has been discussed more and more, and some prominent figures in the press have touched on the topic.This Wall Street Journal Examining data from Boston Hospital found that prices varied widely between “emergency evaluation and management (e&m)” procedures.This New York Times Go a step further. They found many examples of similar price changes with and without insurance.
The broader discussion around the price of health care represents an important development. However, we have only scratched the surface of the problem. Despite their excellent investigative work, these articles (inadvertently) misrepresent health care pricing. This unexpected misrepresentation reflects the frustrating opacity ingrained in the industry – the price data used in the article’s example represents a complete picture. Price transparency does show the price of program code, but “program code” doesn’t mean the same everywhere or every time. We believe that a complete “Program” or “Service” contains different content. A complete “service” is usually accompanied by many other billing items.
E.g, New York Times The article states that “[t]The price for a colonoscopy at Beaumont Hospital-Royal Oak is…$728 with the Blue Cross plan. ” The CPT code for this procedure is 45380 (“colonoscopy”). in Price Transparency Paper from Beaumont, Attached to this program code is income code 360 (“operating room”). Therefore, the “price” that the article refers to is only a subcomponent of colonoscopy – the price of the operating room. In reality, a colonoscopy will include additional integral components such as surgeon fees, anesthesia fees, recovery room fees, and pathology fees. With this in mind, New York Times Beaumont offered half the total cost of the surgery.
We see similar issues Wall Street Journal Check out the article on ER program code. In most of the data I’ve seen, ER facility bills are paired with specialty (ie, doctor) bills for the same encounter. This means that the price listed in the article is lower than the actual full price when the two banknotes are combined.
In both cases, the program prices listed are really just the prices for variable, inconsistent, and incomplete components. Unless payers can map these components together, the true total price remains unclear.
Mapping components together is inherently difficult. Even if you can identify the components of a health care service and group them together, it’s usually not enough to come up with a specific price. That’s because we often don’t know what’s going to happen in the program ahead of time. Many programs are dynamic, with inputs at the provider’s discretion. For example, in a colonoscopy, the provider might do a diagnostic endoscopy, but they might also do a biopsy, remove a polyp, or do both. Some providers perform colonoscopy under anesthesia, while others do not. These variables have associated costs. It is impossible to know what the final cost will be without knowing which service will happen.
The less we know about price, the less ability stakeholders have to make informed buying decisions based on value. Lack of visibility is pervasive in all aspects of healthcare due to a lack of consistent information on service definitions and prices by payers and providers. How can we have a fully functioning healthcare marketplace without good information about units or prices? To address this critical issue, we need a better way to analyze and discuss “price” and “program”.
First, we need clinically consistent and comprehensive units. Armed with this information, healthcare buyers can better understand what they’re buying. This means standardized definitions of specific clinical interventions.For example, we need a price and Unit representation of “colonoscopy with biopsy” or “MRI of lower extremity with contrast agent”. The statement should include all fees for all relevant providers and delineate each component within the unit.
Second, we should use this information to provide patients with an accurate range of potential services and costs. Providers may not always know exactly what to expect in a particular program. However, providing a range will allow the patient to avoid surprises.
Third, we need to use historical billing data to define these units and ranges. Payers and hospitals are often unaware of billing inputs in full clinical services. Hospitals often don’t know the exact rates of non-employment providers they work with. The only way to get an accurate picture of unit price is to know the recent claims history and map related components together.
Last year’s price transparency law was an important step for the industry, but there is still a lot of work to be done. The only way we can ensure a better functioning healthcare system is with clear pricing. We need to base pricing on a consistently defined and well-communicated unit of healthcare delivery.
Photo: Andrei Popov, Getty Images



