Why is evergreen content important?
1. Evergreen content drives traffic
Whether through higher rankings or through increased keyword ownership, the main benefit of content designed to be evergreen is that it can provide consistent traffic to your website over time.
Evergreen posts stand out in your Google analytics or website traffic statistics. They are posts that continue to drive visitors and conversions to your website month after month.
2. Evergreen posts are a magnet for backlinks
These posts are very beneficial to your SEO strategy because they not only increase traffic, but they also continue to gain links over time.
Backlinks serve as a vote of confidence in search engines. When Google or other search engines want to know whether a piece of content is valuable, its bots will look for links to other authoritative sources.
3. Evergreen blog posts are great value for money
Since Evergreen blog posts maintain their relevance and continue to serve your brand, they provide cost-effective answers to increase the return on investment of your content and Evergreen marketing.
Think of Evergreen content as a one-time investment that will bring huge returns.
When you are always producing new content, you lose time, appeal and relevance.
Investing in evergreen content is like investing in a pair of high-quality shoes. You will spend more money in the beginning, but over time you will save $$.
4. You can always distribute evergreen content
Likewise, Evergreen content will not lose relevance. If you update it as needed, you can continue to share it, because you know your audience will continue to find value in this article.
On the other hand, if you keep publishing new posts, you will be forced to participate in the competition for attention and relevance.
Before the audience gets bored, you can only share fleeting moments many times.
With evergreen content, your customers will continue to discover new value.
5. Evergreen content sets aside time for smarter reports
If you continue to produce and promote new content, you will not have time to analyze success.
When you continue to promote something over time, you can monitor the results, continue to optimize, and experiment with distribution strategies.
For example, you may find that certain message variants perform exceptionally well on Reddit and Twitter, and adjust your distribution strategy accordingly.
Or you can try to use lead magnets and different CTAs in your content to optimize the middle of the funnel.
When you have more time to test, experiment, and analyze a piece of content, your insight becomes more complex.